In “The Logos of the Blogosphere,” Pfister employs the metaphor of “flooding the zone” to examine the role of bloggers as “potent agents of public deliberation” (p. 141). Using the 2002 controversy over Lott’s remarks while honoring Strom Thurmond, Pfister traces a timeline showing how bloggers and online commentators persistently pushed the story until mainstream media picked it up. One of these bloggers, Glenn Reynolds of the blog Instapundit, exemplified this persistence in a post that read, in all capital letters “FLOOD THE ZONE!”. This message was followed by 10 posts throughout the rest of the day, all about Lott’s comments. Pfister develops “flooding the zone” as rhetorical and argumentative strategy by tracing the phrase’s etymology to its origins in sports strategy (p. 153).
For Pfister, the strategy of zone flooding “can be connected to rhetorical invention, the generative process through which novel arguments are articulated, and this linkage clarifies how bloggers are able to shape the news agenda through public argument” (p. 142). Pfister argues that “logos, the invention of public argument, is central to the blogosphere”, and that the invention of novel arguments is a “fundamental contribution that bloggers make to public deliberation” (p. 152). To elaborate on how blogs and networked media in general lend themselves to invention, Pfister highlights three themes demonstrated in these media: speed, copiousness, and agonism.
Regarding agonism, Pfister writes that agonism has been used to dismiss contributions from the blogosphere all together due to the fragmentation and discord that agonism in the blogosphere is perceived to produce. Pfister suggests, however, that agonism “can be partially recuperated by noting how it fuels inventional processes” (p. 154). Pfister foregrounds the role of hyperlinks in contributing to agonism in blogs and networked media: “The dialogic and disputatious nature of invention is particularly on display in the blogosphere because of how hyperlinks direct attention to others’ arguments” (p. 154). This consideration of positive aspects of agonism in online deliberation resonates with Weger and Aakhus’ use of “wit testing” in examining argumentation in online chat rooms.
In their discussion of chat room arguments, Weger and Aakhus note the phenomenon of “flaming”, the “practice of issuing personal attacks in online forums through acts such as name-calling, ridicule, and personal insults” (p. 31). Like agonism in in Pfister’s discussion of blogs, the phenomenon of flaming has been cited to dismiss online deliberation as fractious and unproductive. Weger and Aakhus suggest, however, that elements of these practices and related phenomenon may be similarly recuperated. One aspect of this has to do with exposure to different arguments. “Engaging in chat room dialogue exposes participants to a variety of opinions, attitudes, and sources of information that they may have never encountered otherwise” (p. 36). Also, “chat room participants arguing with each other over issues of public importance may create a sense of community and a sense of connection to the larger ‘public’ as a whole” (p. 36).
Weger and Aakhus approach online deliberation primarily from the perspective of argumentation theory, as opposed to Pfister’s foregrounding of rhetorical theory. Yet their conclusions and implications share several similarities. Both analyses acknowledge how agonistic argumentative practices can undermine productive deliberation, while also considering novel and positive aspects of agonistic discourse uniquely afforded by the online context. Both also connect newer forms of many-to-many communication to existing theories of argument and public deliberation, showing how these theories can help to understand these developments while allowing for new perspectives to emerge.
- In Urban Media Ecology news, several recent studies reported correlations between characteristics of the built environment and human health. A study from the University of Kansas (in my birthplace of Lawrence) found that “neighborhoods that motivate walking can stave off cognitive decline in older adults“:
The researcher judged walkability using geographic information systems — essentially maps that measure and analyze spatial data.
“GIS data can tell us about roads, sidewalks, elevation, terrain, distances between locations and a variety of other pieces of information,” Watts said. “We then use a process called Space Syntax to measure these features, including the number of intersections, distances between places or connections between a person’s home and other possible destinations they might walk to. We’re also interested in how complicated a route is to get from one place to another. For example, is it a straight line from point A to point B, or does it require a lot of turns to get there?”
Watts said easy-to-walk communities resulted in better outcomes both for physical health—such as lower body mass and blood pressure—and cognition (such as better memory) in the 25 people with mild Alzheimer’s disease and 39 older adults without cognitive impairment she tracked. She believes that older adults, health care professionals, caregivers, architects and urban planners could benefit from the findings.
- Another research paper from researchers at multiple institutions “suggests that street design may have a larger impact on public health than previously thought“:
By studying 24 California cities with an array of street design characteristics and their associated health data, the authors find that living in cities with high intersection density—a measure of compactness—significantly reduces the risk of obesity, diabetes, high blood pressure, and heart disease. A full-grid street pattern also is a factor in lower risk of obesity, high blood pressure, and heart disease, as compared with full treelike patterns.
- At CityLab, Richard Florida posted a roundup of recent research studies on the health benefits afforded by walkable communities:
If walkability has long been an “ideal,” a recent slew of studies provide increasingly compelling evidence of the positive effects of walkable neighborhoods on everything from housing values to crime and health, to creativity and more democratic cities.
Walkability is no longer just an ideal. The evidence from a growing body of research shows that walkable neighborhoods not only raise housing prices but reduce crime, improve health, spur creativity, and encourage more civic engagement in our communities.
- Another CityLab article by Emily Von Hoffman looked at what architecture is doing to your brain:
I spoke with Dr. Julio Bermudez, the lead of a new study that uses fMRI to capture the effects of architecture on the brain. His team operates with the goal of using the scientific method to transform something opaque—the qualitative “phenomenologies of our built environment”—into neuroscientific observations that architects and city planners can deliberately design for. Bermudez and his team’s research question focuses on buildings and sites designed to elicit contemplation: They theorize that the presence of “contemplative architecture” in one’s environment may over time produce the same health benefits as traditional “internally induced” meditation, except with much less effort by the individual.
- As part of a directed study this semester, I’ve been studying the role of communication infrastructure in urban design, and particularly the parallel developments of mass media and the modern metropolis. Urban explorer Bradley Garrett recently wrote a piece for The Guardian about the massive infrastructure of underground London, including not just tube stations but communication infrastructure including Britain’s deepest telephone exchange:
The urban exploration crew I had worked with, the London Consolidation Crew or LCC, had long graduated from ruins and skyscrapers – it was the city in the city they were after, the secrets buried deep underground where the line between construction site and ruin is very thin indeed. The Kingsway Telephone Exchange was the crème de la crème, more coveted even than abandoned Tube stations or possibly even the forgotten Post Office railway we accessed in 2011.
Kingsway was originally built as a second world war air-raid shelter under Chancery Lane. These deep level shelters were, at one time, connected to the Tube and citizens would have undoubtedly taken refuge here during Luftwaffe bombing runs. In 1949 the tunnels were sold to the General Post Office where they became the termination for the first submarine transatlantic phone cable – the £120m TAT1 project. The system, meant to protect the vital connective tissue of the city in the event of terror-from-the-air (including nuclear attack), stretched for miles. It only had three surface entrances and contained a bar for workers on their off-hours, rumoured to be the deepest in the UK at 60m below the street. Although the government employed a host of people to maintain the tunnels, Kingsway was a spatial secret of state – part a trio of the most secure and sensitive telephone exchanges in Britain, along with the Anchor Exchange in Birmingham and the Guardian Exchange in Manchester.
- These photos of subterranean communication infrastructure contrast with images of above ground cables covering the urban landscape, as featured in this io9 post, “photos from the days when thousands of cables crowded the skies“:
Before most cables ran underground, all electrical, telephone and telegraph wires were suspended from high poles, creating strange and crowded streetscapes. Here are some typical views of late-19th century Boston, New York, Stockholm, and other wire-filled cities.
- Joseph Stromberg at Vox recently wrote about the “forgotten history of how automakers invented the crime of ‘jaywalking‘”:
Auto campaigners lobbied police to publicly shame transgressors by whistling or shouting at them — and even carrying women back to the sidewalk — instead of quietly reprimanding or fining them. They staged safety campaigns in which actors dressed in 19th century garb, or as clowns, were hired to cross the street illegally, signifying that the practice was outdated and foolish. In a 1924 New York safety campaign, a clown was marched in front of a slow-moving Model T and rammed repeatedly.
This strategy also explains the name that was given to crossing illegally on foot: jaywalking. During this era, the word “jay” meant something like “rube” or “hick” — a person from the sticks, who didn’t know how to behave in a city. So pro-auto groups promoted use of the word “jay walker” as someone who didn’t know how to walk in a city, threatening public safety.
- William Eric Rinehart at Sweet Talk asks: Did a change in rhetoric give rise to cities?
Between the mega-village and the cities that came later lies the formation of the state. Ultimately, this is the world of stratification buttressed through religion. With it came the creation of differing social groups and distinctions based upon rank or property. Yet, the acceptance of social specialization required a new view of the world, a new rhetoric in the McCloskeyian sense. And once that jump was made, benefits followed. Clustered people allowed for more trade and specialization of work, leading to more wealth, prestige and better equipped armies. While still a brutal world, cities had the potential for stability, but it came at the expense of radical equality.
- Matt Stroud at The Verge recently wrote about the dream and the myth of the paperless city in Chicago:
But you can’t just flip a switch to reverse paper systems in place for hundreds of years, can you? Adobe first released its Portable Document Format nearly 20 years ago, yet many private companies, nonprofit organizations, libraries, law firms, courts — and yes, major city governments such as Chicago’s — have yet to embrace a world reliant on PDFs and devoid of paper records. Mayor Emanuel has agreed to change that. Or at least to try. In 2011, he announced plans to spend $20 million on efficiency improvements including changes to make the city less reliant on paper.
Will Mayor Rahm Emanuel change the way governments deal with paper? Or is the road toward a “completely paperless” government a long way off?
- At URBACT, Stefan Höffken and Chris Haller consider urban planning and the multi-dimensional communication era:
“Because urban planning has always been based on the gathering and exchange of information and – as a democratic process – on communication between different stakeholders, a change in the method of communication has a significant impact on decision-making throughout the process”
The quote at the beginning of this post was taken out of a paper by Stefan Höffken and Chris Haller, who set out to research how new medias were used for urban planning matters. They are refering to geographer Manuel Castells’ and Clay Shirky‘s work to describe the change from uni-dimentional communication towards a many-to-many exchange sphere that, so Shirky, is on the verge of becoming ubiquitous. Höffken and Haller provide interesting insights in how different tools can serve certain goals and complement each-other by surveying urban projects and institutions or civil society mobilizations on urban matters as different as Tulsa municipality and the Mediaspree campaign in Berlin.
- Emily Badger at the Washington Post reports that Uber is offering cities an olive branch in the form of their customers’ trip data:
The company plans to partner first with Boston, sharing quarterly anonymized trip-level data with the city in a model that Uber says will become its national data-sharing policy. The data will include date, time, distance traveled and origin and destination locations for individual trips, identified only by zip code tabulation area to preserve privacy. Once held by cities, this information will be open to records requests, meaning that the public (and researchers) will have access to it, too.
Such data could help cities keep tabs on Uber and, for example, which neighborhoods the company is serving. Uber says, though, that it’s primarily offering the data so that cities can better understand themselves.
- Rosie Cima at priceonomics recently wrote about a designer’s war on misleading parking signs:
Sylianteng first tried to redesign parking signs when she was living in LA and applying to grad school, in a project she called “To Park or Not to Park.” She reduced the usual jumble of signs and regulations to a single, holistic panel, which looked a lot like a Google Calendar – it was a grid of days of the week, broken into hours. The blocks of time when a parking spot was valid she shaded green, the blocks of time it was invalid she shaded red. She also simplified the rules she illustrated, working off the principle that people would much rather adhere to an overly restrictive regulation than get a parking ticket.
Her prototypes provoked a lot of commentary, discussion, and praise. She used this feedback to improve her designs. She printed out new prototypes, and taped those up. The feedback validated some of her central assumptions, among them: (1) a lot of current parking signs were very confusing, and (2) people didn’t care why they could or couldn’t park somewhere, they just didn’t want to be ticketed.
- At Tropics of Meta, South El Monte Arts Posse posted about mapping community narratives in El Monte and South El Monte:
The writing of social history needs to keep in mind the motivations and individual agency of the people participating in events as they happen. In interview after interview, people were aware of the larger structural forces, and yet made choices and actions in contradiction to expectations. Again and again we spoke with people who beat the odds, who pushed back against racism, and took it upon themselves to change circumstances and in many cases succeeded.
- Arwa Mahdawi at The Guardian reports on neighborhood rebranding in London:
Similar semantic shifts are being attempted, with varying degrees of success, throughout the rest of London. Intrepid developers have discovered “Tyburnia”, an undervalued stretch of real estate between Paddington Station and Hyde Park. Meanwhile, the “Knowledge Quarter” is an attempt to rid King’s Cross of its association with prostitution by emphasising the new preponderance of cerebral institutions there. You could call it “brain-washing”. The Knowledge Quarter, incidentally, is one of 21 “Quarters” in London; there are also a dozen or so new “Villages”. Neighbourhood rebranding is often the linguistic leg of gentrification and, as such, follows a predictable pattern: “Villages” assert their legitimacy by emphasising community, while “Quarters” lend a gravitas to whatever noun they follow. Both have a cleansing effect on the associations that came before them.
- At NextCity, Nathan C. Martin considers why art, not Google, could revolutionize WiFi:
Remember a few years ago when television went digital and everyone had to get adapters or new TV sets? When that happened, what once were television channels became simply channels, a bulk of empty bandwidth that could host any variety of transmission. The Federal Communications Commission named it Super WiFi. The policies to regulate it are yet to be written, and a chorus is imploring the FCC to leave a large part of the spectrum open, or “unlicensed,” instead of auctioning it off. Those advocates tend to refer to the spectrum in spatial terms — a group of Stanford University economists likened the spectrum to a public park, a resource everyone should have access to. Mary Ellen Carroll speaks of it similarly. “It’s like public land,” she says. “It’s like Yosemite.”
- Finally, Emanuel Maiberg at Motherboard looks at homelessness in SimCity, and whether it is a bug or feature:
SimCity’s homeless people are represented as yellow, two-dimensional, ungendered figures with bags in tow. Their presence makes SimCity residents unhappy, and reduces land value. Like many other players, Bittanti discovered the online discussions when he was searching for a way to deal with them.
At first, players wondered if they were having so much problems with the homeless in their cities because of a bug in the game. Like many of 2014’s big-budget games that launched in broken or barely-functional states, SimCity originally would only work if players connected to EA’s servers, which repeatedly crashed under the load of players. It seemed possible that the homeless problem in SimCity was simply a mistake.
“Has anyone figured out a easy way to handle the homeless ruining those beautiful parks you spend so much money on?” asks one player on EA’s site. “Create jobs, either through zoning or upgrading road density near industry, that helped me a lot,” another player suggests.
- In an article for Haaretz reflecting on last week’s terror attacks in Paris, Michael Handelzalts invokes McLuhan’s infamous aphorism in relation to the emergence of print culture in the Islamic world:
So, in the Muslim world, books and literacy became generally accessible (instead of being accessible only to the educated male and the wealthy) about a quarter of a millennium later than in European-Western culture. I found this information, together with an assessment of the damage this 250-year lag caused to Muslim society and culture, in the works of Muslim scholars.
This lag could be made up in the blink of an eye as the cultural world moved from Johannes Gutenberg’s galaxy into the era when “The medium is the message,” and with the development of the virtual and digital world (at the expense of the printed one, of course).
- Today the Santa Barbara Independent published an article by Dean Stewart looking at McLuhan’s message 50 years after the publication of Understanding Media:
McLuhan had a lot of ideas and subsets of ideas. But he had one very big idea: that human civilization had passed through two stages of communication history, oral and print, and was embarking on another: electronic media. He believed the new media would change the way people relate to themselves and others and would change societies dramatically. Is the computer, then, the ubiquitous laptop and other devices, the McLuhan “audile-tactile” dream come true? There is no way to know. And it will take at least another 50 years to make a full evaluation of the work of Marshall McLuhan.
- At TechCrunch, Tadhg Kelly uses McLuhan’s famous formula to consider how mobile games are marketed:
Taking a leaf from McLuhan then, I submit that the message is the product. The tone, approach and strategy of how marketing is conducted shapes what kinds of product can be allowed by a product’s developer. What kind of ad you’ll run determines what kind of game you’ll believe can work, and therefore what kind of game you’ll fund and make.
The medium is the message and the message is the product, remember. In Marvel’s case the medium of cinema sends the message of the big experience, and the message disseminated through a high value trailer leads to the will to make a high value product: a big splashy movie. That’s how it earned the right to be thought of as premium. That’s how games do that too.
- At Newsday, Clarence Page uses McLuhan’s media theory to argue that the Internet can be used to undermine freedom:
When media guru Marshall McLuhan declared back in the 1960s that “Every innovation has within itself the seeds of its reversal,” I had no idea what he meant. But, like his other catchy quotables — “global village,” “cool media,” “the medium is the message” — it stayed with me. Now, in the Internet age, I am seeing proof of his prophecy every day.
For example, McLuhan predicted that a rapidly expanding automobile culture would lead to more traffic jams, air pollution and longing for space to take long walks or ride bicycles. I’m sure he’d give a knowing I-told-you-so nod to today’s battles between car people and bike people for asphalt space.
But more recently and less happily, I see far more sinister seeds of reversal in this era’s greatest innovation, the Internet. We greeted the Web as a liberator, but in today’s age of terrorism and post-Cold War autocrats it also poses a growing menace to the press freedoms it otherwise has invigorated.
- Lastly, Hervé St-Louis at ComicBookBin considers whether McLuhan is still relevant:
Two common critiques of McLuhan’s are his obliviousness to political economy and his technological determinism. McLuhan’s prognosis on media appears to celebrate a burgeoning world order and global capitalism. The way he foreshadows cognitive capitalism appears deterministic. Critics attack McLuhan for being silent on the transformation of global capitalism. This criticism focuses on what McLuhan did not write inUnderstanding Media as opposed to what he did. It is interesting to note that European scholars, even those who with political economic inclinations do not scorn McLuhan the way North Americans do. They do not blame him for being the messenger of a cognitive capitalist message.
McLuhan rightly described and to some extent predicted how messages need not be unidirectional. When he argued that technology is an extension of the senses, he did not argue that a select few had agency over the shaping of the message. He argued that any person had that potential. Specifically, he described how alternates modes of literacy allowed non literary people to participate in a global discourse. This is McLuhan’s legacy and part of why his work should be celebrated today.
- Yesterday President Barack Obama released a statement on the future of the Internet. In a written statement and accompanying 2-minute video, Obama outlined an approach to Internet policy that supports net neutrality provisions and suggests reclassifying the Internet as a utility. It’s an encouraging show of support for net neutrality advocates, but as Obama makes clear in the statement, it is ultimately up to the FCC as an independent regulatory agency to decide the future of Internet regulation. From Don Reisinger and Roger Cheng’s CNET writeup:
Obama wades into a contentious debate that has raged over how to treat Internet traffic, which has only heated up as the FCC works to prepare an official guideline. Those rules were expected to be made available later this year, though reports now claim they may be delayed until early 2015. The debate has centered on whether broadband should be placed under Title II regulation under the Telecommunications Act, which already tightly controls phone services.
Proponents believes Title II regulation would ensure the free and fair flow of traffic across the Internet. Opponents, however, believe the onerous rules would limit investment in the infrastructure and new services, and that toll roads of sorts would provide better service to companies that can support their higher traffic volumes. That has created widespread concern that ISPs could throttle service in some instance, intentionally slowing down some content streams and speeding up others.
- From Jacob Kastrenakes at The Verge’s article on the statement:
In a statement outlining what he’d like internet service to look like, Obama highlights four major points: internet providers wouldn’t be allowed to block websites offering legal content, they wouldn’t be allowed to intentionally slow down or speed up certain websites or services based on their own preferences, and they wouldn’t be able to offer paid fast lanes. Obama also asks that the FCC investigate and potentially apply net neutrality rules to the interconnect points that sit between service providers, like Comcast and Verizon, and content providers, like Netflix. That’s potentially huge news for Netflix, which has been arguing that this area of the internet should be covered by net neutrality all year.
Obama also asks that the commission apply these rules to mobile internet service. That would be a significant change as well, as mobile service hasn’t previously been subject to the same net neutrality rules that wired connections have been. That said, Obama does leave a significant amount of room for exceptions in the wireless space, potentially allowing some amount of throttling so that providers can manage their networks when under heavy use. Notably, his proposal also asks the FCC not to enforce rate regulations on internet service.
- Alex Hern at the Guardian writes that regardless of the effect Obama’s statement may have on FCC policy, the President’s support for net neutrality sets precedent for the rest of the world:
The president said broadband service was “of the same importance, and must carry the same obligations” as services such as the telephone network, and asked the FCC to classify it as such. For proponents of net neutrality in Britain and elsewhere, having such a powerful supporter to point to is important.
It also bolsters the case for considering internet access as a right that should be safeguarded by government, something suggested by Britain’s Labour Digital group, which proposed that “government should assess the viability of providing free basic internet access to all citizens, possibly as a requirement for participation in 5G auctions, or targeted at children eligible for free school meals”.
- Last week, Jenny Davis at Cyborgology wrote about commodifying voice in the net neutrality debate:
If money is speech, then the poor have the softest voices. A deregulated Internet extends this logic, and cultural logic is what is at stake. The maintenance of net neutrality would exist in tension with the SCOTUS election campaign decision, maintaining a battleground on which the speech-money relationship remains fraught. Net non-neutrality, in whatever form, would combine with the SCOTUS decision, tipping the cultural scales in a sharply capitalistic direction; A direction in which the economic system drives the political system, and rights are things to be earned, bought, and sold.
Last week WIRED reported that movie rental and streaming site Netflix accounts for 22% of U.S. broadband traffic, taking the top spot from peer-to-peer file sharing site Bit Torrent. CNN.com republished the article under the headline “Most content online is now paid for, thanks to Netflix.” The headline indicates the paradigm shift here, the real reason this story is newsworthy and my main for taking interest in it: the continued shift in Internet usage from communication to commerce.
“The Web has been extensively integrated into the commercial twenty-first-century Zeitgeist – reflecting, hyping, and boosting a consumer culture – to the point that the notion of the Internet as an “information superhighway” now sounds antiquated.”
Solomon’s essay also charts the “rampant commercialization” of the World Wide Web by analyzing news articles about the Web from 1995 to 1999, showing how reportage on the Internet shifted from focusing on the medium as a knowledge source and communication tool to emphasizing the commercial potential (References to the “information superhighway” decreased from 4,562 stories in 1995 to 842 in 1999. Mentions of “e-commerce” increased from 915 stories to 20,641 during the same period.).
Author and media theorist Douglas Rushkoff contributed an essay to the same volume titled “The Information Arms Race”. Rushkoff recounts the feelings of nearly Utopian optimism shared by members of the emerging cyberculture regarding the potentials of the Internet, feelings he evinced himself in the books Cyberia and Media Virus! Evoking the rapturous mysticism of McLuhan’s religious vision of the electronic unification of consciousness, Rushkoff writes:
“To some, it was as if the human race was hardwiring its members together into a single, global brain. People talked about the Internet as if it were the realization of the Gaia Hypothesis – the notion that all living things are part of the same, big organism. Many believed that the fledgling communications infrastructure would allow for the beginning of global communication and cooperation on a scale unimagined before.”
In the subsequent paragraphs Rushkoff laments the squandering of this initial vision for communication as the revolutionary potential of the Internet materialized as more of the same. The “great trick,” Rushkoff writes, in corrupting the Internet into a controllable mass medium, was to replace communication with information. Differing from common conceptions of the Internet, Rushkoff argues that the read-only nature of the Internet renders it incapable of fostering true communication.
“We don’t socialize with anyone when we visit a Website; we read text and look at pictures. This is not interactivity. It is an “interactive-style” activity. There’s nothing participatory about it.
Instead of forging a whole new world, the Web gives us a new window on the same old world. The Web is a repository for information. It is dead. While you and I are as free to publish our works on the Web as Coke is to publish its advertising or The Gap is to sell its jeans, we have given up something much more precious once we surrender the immediacy of a living communications exchange. Only by killing its communicative function could the Web’s developers turn in the Internet into a shopping mall.
The current direction of Internet technology promises a further calcification of its interactive abilities. Amped-up processing speed and modem baud rates do nothing for communication. They do, however, allow for the development of an increasingly TV-like Internet.“
Rushkoff drives the point home by revealing the engineering of the Internet into more TV to be the endgame of the media establishment.
“The ultimate objective of today’s communication industry is to provide us with broadcast-quality television images on our computers. The only space left for interactivity will be our freedom to watch a particular movie “on demand” or, better, to use the computer mouse to click on an object or article of clothing we might like to buy.”
Finally, Rushkoff warns against being fooled into believing that we have won the Information Arms Race just because we have the right to select data with a computer mouse instead of a TV remote. He has also said that the corporate control of the Internet in the U.S. will not resemble a top-down Chinese style of control, but that American consumers will simply surrender their agency in exchange for entertainment.