Today’s Google doodle honors Marshall McLuhan’s 106th birthday. Traditionally these commemorative doodles use images and designs based on a historic event or person’s life to “spell” out a version of the Google logo. This animated doodle consists of scenes depicting the successive eras of communication media as outlined by McLuhan. Beginning with oral culture in tribal society, the subsequent images progress through: written language and alphabet; the assembly line industrialism of “typographic man;” an animated McLuhan speaking on a TV screen; a human figure drumming in a village scene (perhaps evoking “second orality” or the return of acoustic space); and finally village huts arranged around a circuit board node to represent the Global Village. Clicking the doodle brings up the McLuhan estate web site and his Wikipedia page, along with several news articles and editorials calling McLuhan “the man who predicted the internet.” This is extremely reductionist, of course, but what more can you expect from a Google search? Happy birthday, Herbert.
A Media History of the City
A media history of the city could take on any number of forms. The shape of this history would largely be determined by how we defined its key terms. How should “the city” be understood? Such a history could begin in ancient or pre-historical times, starting with the earliest human settlements and urban agglomerations. On the other hand, it would also be possible to select a single moment along this vast timeline and analyze this temporal snapshot to see how various media are intersecting with urban life. This history could even be a contemporary history of modern media practices and institutions and their role in the urban experience. The other key question is how “media” should be understood. What media should be included in our study? How inclusive or exclusive should our definition be? Depending on how expansive our definition is, our history could begin by looking at human settlements established in pre-literate societies where spoken language was the primary communication medium. Our history could also look at the development of alphabets, and the role of various writing media such as tablets, papyrus, and parchment in facilitating the construction and governance of cities. Our history could instead follow a traditional mass communication view of modern media. In contemporary New York City place names such as Radio City Music Hall and Times Square attest to the impact that media of mass communication has made in urban spaces.
In order to limit the scope of this essay, I will frame my response as a curriculum overview for an imagined undergraduate course on media and the city. Framing the response in this way provides a framework and rationale for defining the terms of our analysis and the range of history we can reasonably attempt. A typical U.S. undergraduate introductory course in media studies approaches its subject using the “big 5” traditional media: newspapers, magazines, film, radio, and TV. For the sake of this essay, and imagining a potential undergraduate course based on this subject, I will structure my response around these “big 5” traditional media. Also in following the structure of a typical undergraduate media course, the history I present will correspond to the history of mass communication in the United States. The history I offer here is mostly confined to the 20th century, and focuses on U.S. cities. As such, this imaginary course I am outlining could be called “History of U.S. media and urbanization.” In what follows, I offer five key moments in this “media history of the city,” with each moment corresponding to one of the big 5 traditional media. Each entry will offer some historical information on the development of that media form, and a case study that illustrates the intersection between media use and the life of city. Finally, I will offer a sixth moment and case study that accounts for more recent developments in digital media and technological convergence, as well as salient aspects of urban life in the 21st century metropolis.
Moment One: Penny Papers and Newsboys on Strike
Early colonial newspapers tended to be political in nature, what were called the “partisan press” as opposed to commercial papers. In the 1830s, technological developments associated with the industrial revolution allowed for new paper production practices. Expensive handmade paper could be replaced by cheaper mass produced paper. Before this change in production, newspapers cost about 5 cents to purchase, which was relatively expensive for the time. Therefore newspaper readers tended to be affluent. Using the less expensive production techniques, publishers could sell papers for as cheap as 1 cent. Thus the “penny press” or “penny papers” were born, and this is the moment when newspapers truly became a mass media. Newspaper publishers had long relied on subscription service for reliable purchases of their papers, but in the penny press era individual street sales became an important part of the business model as well. One of the major penny press papers was the New York Sun owned by Benjamin Day. Under Day’s stewardship, the Sun privileged accounts of the daily triumphs and travails of the human condition, what are now known as “human interest stories.”
The penny papers introduced many innovations that remain part of the newspaper industry today, including assigning “beat” reporters to cover special story topics such as crime, and shifting the economic basis for publishing from the support of political parties (as in the “partisan press” era) to the market. The penny press era gave rise to an increase in newspaper production with an emphasis on competitive, profitable papers. This economic environment set the stage for some of the most famous newspaper barons to enter the scene. For instance, Joseph Pulitzer bought the New York World, and William Randolph Hearst bought the New York Journal shortly thereafter. Pulitzer pushed for the use of maps and illustrations in his papers, so that immigrants who were not fluent in English could understand the stories. Both Pulitzer and Hearst used bold headlines and layouts to attract reader attention. These practices became emblematic of the yellow journalism period, a term that also connotes sensationalism and even unscrupulous journalistic standards. Pulitzer and Hearst papers did call for social reforms and drew attention to the poor living conditions of poor immigrants in the cities; however, the papers also embellished stories, fabricated interviews, and staged promotional stunts in order to increase reader interest and boost circulation. In 1895, a conflict began that would go on to boost both papers’ fortunes. The island of Cuba had been a colony of Spain since the arrival of Columbus, and in 1895 an insurrection began against Spanish rule that would become known as the Cuban War of Independence. At the time Hearst and Pulitzer were engaged in a war of their own: a circulation war. Hearst’s and Pulitzer’s papers used the conflict to sell papers and boost circulation, deriding Spain in headlines and calling for U.S. intervention. In 1898 the U.S. ship the Maine was sent to Cuba and exploded and sank in Havana harbor, with hundreds of sailors killed. The World and the Journal ran headlines like “Spanish Murderers” and “Remember the Maine,” and the Spanish-American War is still remembered as a prime example of propaganda in the U.S. media swaying public opinion in favor of war, even when facts were misrepresented or embellished.
Benjamin Day’s New York Sun did not offer a subscription service, and instead relied solely on individual street sales to make a profit. To better distribute his papers, Day placed a wanted ad seeking workers to sell the newspapers on the street. Day expected adult workers to respond to the ad, but he found instead that children inquired about the job instead. The first vendor he hired was 10 year old Irish immigrant who would take bundles of papers onto a street corner and shout out the most arresting headlines to get reader interest. Soon this became a new and pervasive method of selling newspapers on city streets. These newspaper vendors or “hawkers” were also called newsboys or paperboys, although girls were often found in their ranks as is evident in many of the photographs taken of children news vendors at the time. These children worked long hours, often through late nights and early mornings, and even sleeping on front stoops or in the street, something also attested to by photographs of the period. Vendors would buy bundles of newspapers from the publishers, and they were not refunded for unsold papers. In 1899, in the wake of the boost in circulation numbers precipitated by the Spanish-American War coverage, many publishers raised the price of newsboy bundles from 50 cents to 60 cents. In response, in July 1899, newsboys refused to sell Pulitzer and Hearst papers. Newsboys demonstrated in the thousands and broke up newspaper distribution in the streets. One gathering blocked off the Brooklyn Bridge, disrupting traffic across the East river as well as interrupting news circulation throughout the entire region. Pulitzer tried to hire adults to vend his newspapers but they were sympathetic to the newsboys’ plight and refused to defy the strike. He did hire men to break up newsboy demonstrations and to protect newspaper deliveries. The newsboys asked the public to not buy any newspapers until the cost of bundles was lowered and the strike was resolved. Eventually the publishers relented: although the cost of bundles was not decreased, the publishers agreed to buy back unsold papers from the newsboys. The strike ended in August 1899, two weeks after it had started.
The 1899 Newsboy Strike is a significant moment in the history of U.S. media, U.S. urban life, and U.S. labor relations. New York City was built by a great deal of immigrant labor, and many of these laborers were children. It is important to remember and acknowledge this important part of U.S. urban history. The 1899 strike was credited for inspiring similar newsboy strikes in Butte, Montana and Louisville, Kentucky. It is an important story in the history of labor law reform in the U.S., even though it is not as well-remembered as landmark events such as the Triangle Shirtwaist Factory fire. While the newsboy strike did not lead to the sort of immediate reforms that the Shirtwaist factory disaster did, it did impact the implementation of child labor laws in the city over the following decades. Furthermore this case illustrates the practices of distribution and circulation that newspapers relied on, as well as the political economy of the media and its relationship to national and global politics.
Moment Two: Muckraking Magazines and the Shame of the Cities
The modern magazine has decidedly “urban” roots. The word “magazine” originally referred to a storehouse for munitions. The first use of the term to refer to a publication was in 1731 by “The Gentleman’s Magazine” published in London. The publisher of “The Gentleman’s Magazine” used the pen name Sylvanus Urban, and this is what I meant when I said that magazines had “urban” roots. As with newspapers, developments of the industrial revolution such as conveyor systems and printing processes allowed for less expensive manufacturing practices, and therefore magazines could be sold cheaper and reach a wider audience. Another significant development was the Postal Act of 1879, which reduced the postal rates of magazines to the same price as newspapers, making the cost of a magazine subscription affordable for more Americans. Additionally, more and more jobs and people were moving from rural areas to cities. As increasing numbers of immigrants came together in urban cores, national magazines helped facilitate the formation of national identities as opposed to local or regional identity. Relatedly, the increase in the number of dime stores, drug stores, and department stores created new venues for consumer items, and magazines offered new venues for advertising these items. Ladies’ Home Journal was known for running the latest consumer advertisements, and became the first magazine to reach a subscription base of one million customers, reflecting the growth of the female consumer base.
In addition to sustaining and reflecting the growing consumer economy in the country, magazines also played an important role in social reform movements. Jane Addams reportedly first read about the settlement house movement from a magazine article (possibly from an article in Century magazine). With her interest piqued by the article, Addams and a friend soon travelled to London to visit the first settlement house, Toynbee Hall. The settlement house movement advocated the establishment of “settlement houses” in poor areas where middle class volunteers would come and live, with the goal of alleviating conditions of poverty and creating solidarity among the social classes. Two years after visiting Toynbee Hall Addams opened the first U.S. settlement house, Hull House in Chicago. Addams also wrote articles about the settlement house movement for magazines such as Ladies’ Home Journal and McClure’s. Another important role of magazines in social reform movements was related to photojournalism. Magazines had the ability to reproduce high quality photographs, giving them a visual edge against other media of the day. In the late 1880s an emigrant to the U.S. named Jacob Riis became shocked at the living conditions in the New York City slums and purchased a detective camera to document life in these areas. Riis exhibited his photographs as part of a public lecture presentation called “The Other Half: How it Lives and Dies in New York.” The lectures became popular and Riis wrote an article based on his lectures for Scribner’s Magazine. His project was eventually published as a book.
The aforementioned McClure’s magazine was a hotbed of reform-minded journalism at the turn of the 20th century. At the end of the 1800s the magazine had published exposes on the working conditions of miners and corporate practices of the Standard Oil Company. In 1901 journalist Lincoln Steffens published the first article in a series on corruption in U.S. cities. Steffens first went to St. Louis and reported on the machinations of the local political machine. Next he went to Minneapolis, and found the mayor and police chief colluding to take bribes for local houses of prostitution. Then he went to Pittsburgh (Pittsburg at the time), writing that “if the environment of Pittsburg is hell with the lid off, the political scene in the city is hell with the lid on.” The final entries in the series were based on visits to Philadelphia, Chicago, and New York. The series was eventually published in book form in 1904, titled The Shame of the Cities. The articles made Steffens a national celebrity and inspired a trend of similar expose articles in magazines, including Cosmopolitan’s “The Treason of the Senate”. Steffen’s magazine articles became icons of the muckraker movement, so called by president Roosevelt because they climbed through society’s much to cover the stories. The muckraking journalists are an important part of U.S. media history, and the social reform movements are an important part of U.S. urban history.
Moment Three: Movie Palaces and a Tale of One City
As with newspapers and magazines, the development of motion pictures was closely tied to technological and social developments occurring as part of the industrial revolution. Developments in celluloid film, electric lighting, and the mechanical gears to turn film reels all contributed to technological underpinnings of film as a mass media. In France the Lumiere brothers invented one of the earliest film cameras, and the first film they shot was of workers leaving their family factory in Lyon. In the U.S., Thomas Edison developed the kinetograph, and shortly thereafter established an association of film and technology producers called the Trust. The Trust was a consortium of U.S. and French producers who agreed to pool film technology patents. Edison had also made an arrangement with George Eastman to make the Trust the exclusive recipient of Eastman’s motion picture film stock. To escape the control of the Trust, independent film producers left the traditional motion picture centers of New York and New Jersey. They went west, eventually settling in Southern California which offered cheap labor, ample space, and a mild climate that allowed for year-round location shooting. Southern California became the center of the U.S. film industry, and Hollywood became a toponym for the U.S. studio system (and remains metonymic of that industry today). The Hollywood studio system was built on vertical integration, which meant ownership of every means of the movie production process. This included production (everything involved in making a movie), distribution (getting movies to theaters), and exhibition (the process of screening the movies). Edison’s Trust tried to get the edge on exhibition by controlling the flow of films to theaters. The Hollywood studios instead decided to buy theaters themselves. The Edison Trust was eventually ended due to trade violations, and the Hollywood studios controlled every part of movie production and circulation. Paramount studios alone owned more than 300 theaters. During this period of film exhibition, movie studies built single-screen movie palaces, often ornate architectural achievements that offered a more hospitable viewing environment. Some of the most ornate and expansive movie palaces were built in Chicago. The architectural firm of Balaban and Kurtz designed many of the most famous, including the landmark Chicago Theatre (originally called the Balaban & Kurtz Chicago Theater). Other Chicago theaters built by the firm included the Oriental, the Riviera, and the Uptown theaters. The Uptown theater was the largest movie palace built in the United States.
In 1906 of a group of Chicago officials, designers, and business interests met to discuss the various problems facing the city. The Columbia Exposition a few years earlier had been received as a great success, but now problems of overcrowding, congestion, and the growth of manufacturing in the city were causing concern. This group of stakeholders met over a period of 30 months, and in 1909 they finalized their agreed-upon plan. The Chicago Plan proposed sweeping improvements to the city including rehabilitating the waterfront, redirecting railroad traffic in the city, and redesigning streets to permit better flow in and out of the business district. The mayor signed off on the proposal and then ordered a massive public relations campaign to promote the plan. Informative lectures explaining the plan were held throughout the city, articles and editorials were published in the newspapers, and the proposals were even summarized into a textbook that was taught in city schools, and a generation of Chicago school children grew up learning the values of the Chicago Plan. Also produced as part of this campaign was a two reel film titled A Tale of One City. This film was screened in city movie theaters continuously as part of the vigorous PR effort. Communication scholar James Hay has written about the role of the film in promoting the Chicago Plan as a significant moment in the history of urban renewal projects. The role of the film’s exhibition in the promotional campaign demonstrates the significance of the networks of film distribution and exhibition in reaching a mass audience, but also how the architectural design and location of downtown theaters in the city center made movie theaters important sites for engaging the public and shaping the vision of future urban development.
The Paramount decision of 1948 ended vertical integration and required studios to give up their theaters. This ended the era of studio control, but opened up new venues for film screening such as art houses that exhibited foreign films and documentaries, as well as hundreds of drive-in movie theaters for the millions of filmgoers who now had automobiles. As Americans moved to the suburbs, the movies did, too, building new forms of theaters in multiplexes and then megaplexes. While industry expressions such as “blockbuster” harken back to the role of downtown theaters in film exhibition (the term refers to patrons lined up “around the block” to get into a movie theater), most of the movie palaces have been repurposed, disused, or destroyed. Methods of film distribution and exhibition have significantly changed, and the downtown theaters and movie palaces have been largely replaced by suburban multiplexes. The example of A Tale of One City shows, however, that for a time downtown movie theaters played an integral part in the public life of the city.
Moment Four: Radio Remotes and Mediated Urban Nightlife
The groundwork of popular broadcast radio was being established during the late 1800s. Developments in telegraphy and the theoretical proof of electromagnetic waves were among the chief developments in this early history of the medium. The rise of the new medium of the airwaves was soon reflected in the built form of the U.S. metropolis, which was also turning increasingly skyward. By the 1920s and 30s radio broadcasters were transmitting from the Metropolitan Life building in Manhattan, and the Chrysler and Empire State buildings were designed and built with spires to serve as antennas for broadcasting radio transmissions.
In 1923 a nightclub called the Cotton Club opened in the Harlem neighborhood of New York. The Cotton Club was a whites-only establishment, even though the club featured many of the premiere African American performers of the time. In 1927 Duke Ellington and his band the Washingtonians opened at the Cotton Club. Not long after, a Manhattan-based radio station began broadcasting Ellington’s performances live from the Cotton Club. Scholar Tim Wall has written about the Ellington remotes (the radio industry term for these live, on-location broadcasts) as occurring during a moment of transition for both radio and jazz. The technological, organizational, and cultural futures for the new medium were still being explored and negotiation. The broadcasting of jazz music was significant during this period as well. In 1929, radio network WABC began broadcasting the Ellington performances. WABC broadcast nationally, so now Ellington was being transmitted coast-to-coast. As Wall argues, the national broadcasting of jazz music represented the intrusion of urban life and culture into the country. In 1930 another radio network picked up the Ellington broadcasts, and now the performances were heard on the flagship stations of NBC’s Red and Blue networks. These broadcasts grew Ellington’s fame, and he recorded more than a hundred compositions during this period. The Ellington broadcasts represent a significant moment in the regulatory history of radio, but also the attempts of the young medium to establish a cultural role for its programming. The case of the Ellington Cotton Club remotes also represents how urban culture and performance, and especially African American culture, was being mediated through the shifting systems of national radio networks.
Moment Five: Sitcom Suburbs and the Urban Crisis
Television truly became a mass medium in the years following World War II. Housing subsidies and entrepreneurial real estate developments privileged private suburban construction. Many Americans left urban centers to move to the suburbs, which had a lower tax base. Home ownership doubled between 1945 and 1950. As Americans left cities, and therefore also left the downtown movie theaters, music halls, and other urban venues of recreation and entertainment, radio became a cheap alternative to the movies. The years 1948 and 1949 saw peak radio listenership. After that, television replaced radio as the dominant medium in the home.
In addition to the role of housing policies and subsidies in spurring suburban development, there were also many discriminatory housing policies designed to keep U.S. minorities from moving into suburban communities. This practice has been referred to as American apartheid, and is one of the driving factors of the “urban crisis” that developed in U.S. urban life and discourse during this period. The scholar Dolores Hayden has used the phrase “sitcom suburbs” to refer to the homogenous developments that were also depicted in many of the nationally popular sitcoms during this period. One early flare up of these tensions happened in the Los Angeles area. In 1965, California voters passed a proposition that effectively repealed a fair housing act designed to alleviate discriminatory policies that prevented black and Mexican Americans from buying and renting in certain areas. Shortly thereafter, riots began in the Watts district and lasted for 5 days. More riots occurred in U.S. cities in 1967, and again in April 1968 following the assassination of Martin Luther King Jr. In each of these cases, the U.S. news media broadcast TV images that have become iconic of these riots and the overall “urban crisis” that came to dominate discourses on U.S. cities for decades.
Following the riots President Johnson appointed a special commission to investigate the causes of the unrest, and suggest how to prevent further unrest. The Kerner Commission detailed several factors that contributed to the urban riots, including explicit and implicit racism and housing discrimination. The commission also called attention to the news media for coverage that misrepresented facts of life in these cities and contributed to a deepening of divisions between white and black Americans. The Kerner Commission’s concerns were echoed by media theorist George Gerbner in his cultivation theory of television, which posits that increased exposure to violent TV programming cultivates a worldview in the viewer in which they perceive reality to be more dangerous than it really is. This period of urban fear and flight, the move to fortified homes and gated communities, has analogous developments in media coverage and development up to today.
Moment Six: Oppa Gangnam Style
Our history so far has taken us from 1899 to 1968. In this last section, let us catch up on some of the developments that occurred in the last 60 years or so. Developments in microprocessor technology led to a computer revolution. Beginning in the 1980s, home computers became more popular and were predicted to revolutionize daily life. Developments in graphical user interfaces allowed everyday, non-technical users to approach computers. In the late 1960s the U.S. defense department began researching a redundant communication system that could remain intact following a nuclear attack. The project. ARPAnet, eventually developed into the Internet. Web browsers and HTML, such as Tim Berners-Lee’s “worldwideweb” launched in 1990, have enabled the Internet to become a mass medium. The computer revolution has also lead to unprecedented technological convergence. Computers connected to the internet have access to the full array of media content. Developments in smartphone technology have changed what was once merely a phone in a mobile device and site of media convergence, and increasingly the favorite device for media consumption and production.
On December 21, 2012, a milestone was reached. The music video for Psy’s “Gangnam Style” became the first video on YouTube to receive one billion views. The case of Gangnam Style can tell us a lot about the state of mass media industries, as well as the state of cities, in our present moment. Psy is a K-Pop musical act, which stands for “Korean Pop,” a genre originating in South Korea. His global popularity points to the importance of transnational media flows in the contemporary media environment. For instance, the increasing importance of the Chinese box office market for the Hollywood studio system. Also, the fact that his popularity spread globally via the Internet indicates the significance of media convergence, as well as how digital platforms for media circulation have upset the traditional forms of media dissemination, as well as changed our metrics for gauging media success (i.e. YouTube views versus box office, Nielsen ratings, or circulation numbers, etc.).
Gangnam Style also tells us a lot about cities in the early 21st century. The title of Psy’s song refers to the Gangnam district in Seoul, South Korea. The Gangnam district is known for its affluence, and is a hip and trendy neighborhood. This association, and the apparently mocking portrayal of lavish lifestyles in the music video, have led some commentators to interpret the song as a satirical and subversive critique of conspicuous consumption. It should be noted that Psy’s own comments about the meaning of the song do not support these interpretations. Regardless, the Gangnam Style example can help illustrate the valorization of cities that has been a trend of post-industrial economics and post-modern cultural practices. In the 1970s New York City went through a fiscal crisis. City services were sparse, the city government almost went broke, and crime and visible disorder in the city reached peak levels. As part of the city’s recovery and repositioning, the I ❤ (love) NY branding campaign appeared. This campaign has remained hugely popular, and is representative of a postmodern consumption of the symbolic capital of cities. Another salient example would be the tote bags sold by American Apparel that just list names of global cities (Madrid, Tokyo, London, etc.). These cultural products, and the Gangnam Style song, are indicative of a revanchist return of capital to city centers. These examples, and indeed neighborhoods such as Seoul’s Gangnam, also point to the role of gentrification as a global urban strategy for development. In this way, Gangnam Style can serve as a vehicle for addressing some of the most pressing issues facing urban citizens today.
In “The Logos of the Blogosphere,” Pfister employs the metaphor of “flooding the zone” to examine the role of bloggers as “potent agents of public deliberation” (p. 141). Using the 2002 controversy over Lott’s remarks while honoring Strom Thurmond, Pfister traces a timeline showing how bloggers and online commentators persistently pushed the story until mainstream media picked it up. One of these bloggers, Glenn Reynolds of the blog Instapundit, exemplified this persistence in a post that read, in all capital letters “FLOOD THE ZONE!”. This message was followed by 10 posts throughout the rest of the day, all about Lott’s comments. Pfister develops “flooding the zone” as rhetorical and argumentative strategy by tracing the phrase’s etymology to its origins in sports strategy (p. 153).
For Pfister, the strategy of zone flooding “can be connected to rhetorical invention, the generative process through which novel arguments are articulated, and this linkage clarifies how bloggers are able to shape the news agenda through public argument” (p. 142). Pfister argues that “logos, the invention of public argument, is central to the blogosphere”, and that the invention of novel arguments is a “fundamental contribution that bloggers make to public deliberation” (p. 152). To elaborate on how blogs and networked media in general lend themselves to invention, Pfister highlights three themes demonstrated in these media: speed, copiousness, and agonism.
Regarding agonism, Pfister writes that agonism has been used to dismiss contributions from the blogosphere all together due to the fragmentation and discord that agonism in the blogosphere is perceived to produce. Pfister suggests, however, that agonism “can be partially recuperated by noting how it fuels inventional processes” (p. 154). Pfister foregrounds the role of hyperlinks in contributing to agonism in blogs and networked media: “The dialogic and disputatious nature of invention is particularly on display in the blogosphere because of how hyperlinks direct attention to others’ arguments” (p. 154). This consideration of positive aspects of agonism in online deliberation resonates with Weger and Aakhus’ use of “wit testing” in examining argumentation in online chat rooms.
In their discussion of chat room arguments, Weger and Aakhus note the phenomenon of “flaming”, the “practice of issuing personal attacks in online forums through acts such as name-calling, ridicule, and personal insults” (p. 31). Like agonism in in Pfister’s discussion of blogs, the phenomenon of flaming has been cited to dismiss online deliberation as fractious and unproductive. Weger and Aakhus suggest, however, that elements of these practices and related phenomenon may be similarly recuperated. One aspect of this has to do with exposure to different arguments. “Engaging in chat room dialogue exposes participants to a variety of opinions, attitudes, and sources of information that they may have never encountered otherwise” (p. 36). Also, “chat room participants arguing with each other over issues of public importance may create a sense of community and a sense of connection to the larger ‘public’ as a whole” (p. 36).
Weger and Aakhus approach online deliberation primarily from the perspective of argumentation theory, as opposed to Pfister’s foregrounding of rhetorical theory. Yet their conclusions and implications share several similarities. Both analyses acknowledge how agonistic argumentative practices can undermine productive deliberation, while also considering novel and positive aspects of agonistic discourse uniquely afforded by the online context. Both also connect newer forms of many-to-many communication to existing theories of argument and public deliberation, showing how these theories can help to understand these developments while allowing for new perspectives to emerge.
- In Urban Media Ecology news, several recent studies reported correlations between characteristics of the built environment and human health. A study from the University of Kansas (in my birthplace of Lawrence) found that “neighborhoods that motivate walking can stave off cognitive decline in older adults“:
The researcher judged walkability using geographic information systems — essentially maps that measure and analyze spatial data.
“GIS data can tell us about roads, sidewalks, elevation, terrain, distances between locations and a variety of other pieces of information,” Watts said. “We then use a process called Space Syntax to measure these features, including the number of intersections, distances between places or connections between a person’s home and other possible destinations they might walk to. We’re also interested in how complicated a route is to get from one place to another. For example, is it a straight line from point A to point B, or does it require a lot of turns to get there?”
Watts said easy-to-walk communities resulted in better outcomes both for physical health—such as lower body mass and blood pressure—and cognition (such as better memory) in the 25 people with mild Alzheimer’s disease and 39 older adults without cognitive impairment she tracked. She believes that older adults, health care professionals, caregivers, architects and urban planners could benefit from the findings.
- Another research paper from researchers at multiple institutions “suggests that street design may have a larger impact on public health than previously thought“:
By studying 24 California cities with an array of street design characteristics and their associated health data, the authors find that living in cities with high intersection density—a measure of compactness—significantly reduces the risk of obesity, diabetes, high blood pressure, and heart disease. A full-grid street pattern also is a factor in lower risk of obesity, high blood pressure, and heart disease, as compared with full treelike patterns.
- At CityLab, Richard Florida posted a roundup of recent research studies on the health benefits afforded by walkable communities:
If walkability has long been an “ideal,” a recent slew of studies provide increasingly compelling evidence of the positive effects of walkable neighborhoods on everything from housing values to crime and health, to creativity and more democratic cities.
Walkability is no longer just an ideal. The evidence from a growing body of research shows that walkable neighborhoods not only raise housing prices but reduce crime, improve health, spur creativity, and encourage more civic engagement in our communities.
- Another CityLab article by Emily Von Hoffman looked at what architecture is doing to your brain:
I spoke with Dr. Julio Bermudez, the lead of a new study that uses fMRI to capture the effects of architecture on the brain. His team operates with the goal of using the scientific method to transform something opaque—the qualitative “phenomenologies of our built environment”—into neuroscientific observations that architects and city planners can deliberately design for. Bermudez and his team’s research question focuses on buildings and sites designed to elicit contemplation: They theorize that the presence of “contemplative architecture” in one’s environment may over time produce the same health benefits as traditional “internally induced” meditation, except with much less effort by the individual.
- As part of a directed study this semester, I’ve been studying the role of communication infrastructure in urban design, and particularly the parallel developments of mass media and the modern metropolis. Urban explorer Bradley Garrett recently wrote a piece for The Guardian about the massive infrastructure of underground London, including not just tube stations but communication infrastructure including Britain’s deepest telephone exchange:
The urban exploration crew I had worked with, the London Consolidation Crew or LCC, had long graduated from ruins and skyscrapers – it was the city in the city they were after, the secrets buried deep underground where the line between construction site and ruin is very thin indeed. The Kingsway Telephone Exchange was the crème de la crème, more coveted even than abandoned Tube stations or possibly even the forgotten Post Office railway we accessed in 2011.
Kingsway was originally built as a second world war air-raid shelter under Chancery Lane. These deep level shelters were, at one time, connected to the Tube and citizens would have undoubtedly taken refuge here during Luftwaffe bombing runs. In 1949 the tunnels were sold to the General Post Office where they became the termination for the first submarine transatlantic phone cable – the £120m TAT1 project. The system, meant to protect the vital connective tissue of the city in the event of terror-from-the-air (including nuclear attack), stretched for miles. It only had three surface entrances and contained a bar for workers on their off-hours, rumoured to be the deepest in the UK at 60m below the street. Although the government employed a host of people to maintain the tunnels, Kingsway was a spatial secret of state – part a trio of the most secure and sensitive telephone exchanges in Britain, along with the Anchor Exchange in Birmingham and the Guardian Exchange in Manchester.
- These photos of subterranean communication infrastructure contrast with images of above ground cables covering the urban landscape, as featured in this io9 post, “photos from the days when thousands of cables crowded the skies“:
Before most cables ran underground, all electrical, telephone and telegraph wires were suspended from high poles, creating strange and crowded streetscapes. Here are some typical views of late-19th century Boston, New York, Stockholm, and other wire-filled cities.
- Joseph Stromberg at Vox recently wrote about the “forgotten history of how automakers invented the crime of ‘jaywalking‘”:
Auto campaigners lobbied police to publicly shame transgressors by whistling or shouting at them — and even carrying women back to the sidewalk — instead of quietly reprimanding or fining them. They staged safety campaigns in which actors dressed in 19th century garb, or as clowns, were hired to cross the street illegally, signifying that the practice was outdated and foolish. In a 1924 New York safety campaign, a clown was marched in front of a slow-moving Model T and rammed repeatedly.
This strategy also explains the name that was given to crossing illegally on foot: jaywalking. During this era, the word “jay” meant something like “rube” or “hick” — a person from the sticks, who didn’t know how to behave in a city. So pro-auto groups promoted use of the word “jay walker” as someone who didn’t know how to walk in a city, threatening public safety.
- William Eric Rinehart at Sweet Talk asks: Did a change in rhetoric give rise to cities?
Between the mega-village and the cities that came later lies the formation of the state. Ultimately, this is the world of stratification buttressed through religion. With it came the creation of differing social groups and distinctions based upon rank or property. Yet, the acceptance of social specialization required a new view of the world, a new rhetoric in the McCloskeyian sense. And once that jump was made, benefits followed. Clustered people allowed for more trade and specialization of work, leading to more wealth, prestige and better equipped armies. While still a brutal world, cities had the potential for stability, but it came at the expense of radical equality.
- Matt Stroud at The Verge recently wrote about the dream and the myth of the paperless city in Chicago:
But you can’t just flip a switch to reverse paper systems in place for hundreds of years, can you? Adobe first released its Portable Document Format nearly 20 years ago, yet many private companies, nonprofit organizations, libraries, law firms, courts — and yes, major city governments such as Chicago’s — have yet to embrace a world reliant on PDFs and devoid of paper records. Mayor Emanuel has agreed to change that. Or at least to try. In 2011, he announced plans to spend $20 million on efficiency improvements including changes to make the city less reliant on paper.
Will Mayor Rahm Emanuel change the way governments deal with paper? Or is the road toward a “completely paperless” government a long way off?
- At URBACT, Stefan Höffken and Chris Haller consider urban planning and the multi-dimensional communication era:
“Because urban planning has always been based on the gathering and exchange of information and – as a democratic process – on communication between different stakeholders, a change in the method of communication has a significant impact on decision-making throughout the process”
The quote at the beginning of this post was taken out of a paper by Stefan Höffken and Chris Haller, who set out to research how new medias were used for urban planning matters. They are refering to geographer Manuel Castells’ and Clay Shirky‘s work to describe the change from uni-dimentional communication towards a many-to-many exchange sphere that, so Shirky, is on the verge of becoming ubiquitous. Höffken and Haller provide interesting insights in how different tools can serve certain goals and complement each-other by surveying urban projects and institutions or civil society mobilizations on urban matters as different as Tulsa municipality and the Mediaspree campaign in Berlin.
- Emily Badger at the Washington Post reports that Uber is offering cities an olive branch in the form of their customers’ trip data:
The company plans to partner first with Boston, sharing quarterly anonymized trip-level data with the city in a model that Uber says will become its national data-sharing policy. The data will include date, time, distance traveled and origin and destination locations for individual trips, identified only by zip code tabulation area to preserve privacy. Once held by cities, this information will be open to records requests, meaning that the public (and researchers) will have access to it, too.
Such data could help cities keep tabs on Uber and, for example, which neighborhoods the company is serving. Uber says, though, that it’s primarily offering the data so that cities can better understand themselves.
- Rosie Cima at priceonomics recently wrote about a designer’s war on misleading parking signs:
Sylianteng first tried to redesign parking signs when she was living in LA and applying to grad school, in a project she called “To Park or Not to Park.” She reduced the usual jumble of signs and regulations to a single, holistic panel, which looked a lot like a Google Calendar – it was a grid of days of the week, broken into hours. The blocks of time when a parking spot was valid she shaded green, the blocks of time it was invalid she shaded red. She also simplified the rules she illustrated, working off the principle that people would much rather adhere to an overly restrictive regulation than get a parking ticket.
Her prototypes provoked a lot of commentary, discussion, and praise. She used this feedback to improve her designs. She printed out new prototypes, and taped those up. The feedback validated some of her central assumptions, among them: (1) a lot of current parking signs were very confusing, and (2) people didn’t care why they could or couldn’t park somewhere, they just didn’t want to be ticketed.
- At Tropics of Meta, South El Monte Arts Posse posted about mapping community narratives in El Monte and South El Monte:
The writing of social history needs to keep in mind the motivations and individual agency of the people participating in events as they happen. In interview after interview, people were aware of the larger structural forces, and yet made choices and actions in contradiction to expectations. Again and again we spoke with people who beat the odds, who pushed back against racism, and took it upon themselves to change circumstances and in many cases succeeded.
- Arwa Mahdawi at The Guardian reports on neighborhood rebranding in London:
Similar semantic shifts are being attempted, with varying degrees of success, throughout the rest of London. Intrepid developers have discovered “Tyburnia”, an undervalued stretch of real estate between Paddington Station and Hyde Park. Meanwhile, the “Knowledge Quarter” is an attempt to rid King’s Cross of its association with prostitution by emphasising the new preponderance of cerebral institutions there. You could call it “brain-washing”. The Knowledge Quarter, incidentally, is one of 21 “Quarters” in London; there are also a dozen or so new “Villages”. Neighbourhood rebranding is often the linguistic leg of gentrification and, as such, follows a predictable pattern: “Villages” assert their legitimacy by emphasising community, while “Quarters” lend a gravitas to whatever noun they follow. Both have a cleansing effect on the associations that came before them.
- At NextCity, Nathan C. Martin considers why art, not Google, could revolutionize WiFi:
Remember a few years ago when television went digital and everyone had to get adapters or new TV sets? When that happened, what once were television channels became simply channels, a bulk of empty bandwidth that could host any variety of transmission. The Federal Communications Commission named it Super WiFi. The policies to regulate it are yet to be written, and a chorus is imploring the FCC to leave a large part of the spectrum open, or “unlicensed,” instead of auctioning it off. Those advocates tend to refer to the spectrum in spatial terms — a group of Stanford University economists likened the spectrum to a public park, a resource everyone should have access to. Mary Ellen Carroll speaks of it similarly. “It’s like public land,” she says. “It’s like Yosemite.”
- Finally, Emanuel Maiberg at Motherboard looks at homelessness in SimCity, and whether it is a bug or feature:
SimCity’s homeless people are represented as yellow, two-dimensional, ungendered figures with bags in tow. Their presence makes SimCity residents unhappy, and reduces land value. Like many other players, Bittanti discovered the online discussions when he was searching for a way to deal with them.
At first, players wondered if they were having so much problems with the homeless in their cities because of a bug in the game. Like many of 2014’s big-budget games that launched in broken or barely-functional states, SimCity originally would only work if players connected to EA’s servers, which repeatedly crashed under the load of players. It seemed possible that the homeless problem in SimCity was simply a mistake.
“Has anyone figured out a easy way to handle the homeless ruining those beautiful parks you spend so much money on?” asks one player on EA’s site. “Create jobs, either through zoning or upgrading road density near industry, that helped me a lot,” another player suggests.
- In an article for Haaretz reflecting on last week’s terror attacks in Paris, Michael Handelzalts invokes McLuhan’s infamous aphorism in relation to the emergence of print culture in the Islamic world:
So, in the Muslim world, books and literacy became generally accessible (instead of being accessible only to the educated male and the wealthy) about a quarter of a millennium later than in European-Western culture. I found this information, together with an assessment of the damage this 250-year lag caused to Muslim society and culture, in the works of Muslim scholars.
This lag could be made up in the blink of an eye as the cultural world moved from Johannes Gutenberg’s galaxy into the era when “The medium is the message,” and with the development of the virtual and digital world (at the expense of the printed one, of course).
- Today the Santa Barbara Independent published an article by Dean Stewart looking at McLuhan’s message 50 years after the publication of Understanding Media:
McLuhan had a lot of ideas and subsets of ideas. But he had one very big idea: that human civilization had passed through two stages of communication history, oral and print, and was embarking on another: electronic media. He believed the new media would change the way people relate to themselves and others and would change societies dramatically. Is the computer, then, the ubiquitous laptop and other devices, the McLuhan “audile-tactile” dream come true? There is no way to know. And it will take at least another 50 years to make a full evaluation of the work of Marshall McLuhan.
- At TechCrunch, Tadhg Kelly uses McLuhan’s famous formula to consider how mobile games are marketed:
Taking a leaf from McLuhan then, I submit that the message is the product. The tone, approach and strategy of how marketing is conducted shapes what kinds of product can be allowed by a product’s developer. What kind of ad you’ll run determines what kind of game you’ll believe can work, and therefore what kind of game you’ll fund and make.
The medium is the message and the message is the product, remember. In Marvel’s case the medium of cinema sends the message of the big experience, and the message disseminated through a high value trailer leads to the will to make a high value product: a big splashy movie. That’s how it earned the right to be thought of as premium. That’s how games do that too.
- At Newsday, Clarence Page uses McLuhan’s media theory to argue that the Internet can be used to undermine freedom:
When media guru Marshall McLuhan declared back in the 1960s that “Every innovation has within itself the seeds of its reversal,” I had no idea what he meant. But, like his other catchy quotables — “global village,” “cool media,” “the medium is the message” — it stayed with me. Now, in the Internet age, I am seeing proof of his prophecy every day.
For example, McLuhan predicted that a rapidly expanding automobile culture would lead to more traffic jams, air pollution and longing for space to take long walks or ride bicycles. I’m sure he’d give a knowing I-told-you-so nod to today’s battles between car people and bike people for asphalt space.
But more recently and less happily, I see far more sinister seeds of reversal in this era’s greatest innovation, the Internet. We greeted the Web as a liberator, but in today’s age of terrorism and post-Cold War autocrats it also poses a growing menace to the press freedoms it otherwise has invigorated.
- Lastly, Hervé St-Louis at ComicBookBin considers whether McLuhan is still relevant:
Two common critiques of McLuhan’s are his obliviousness to political economy and his technological determinism. McLuhan’s prognosis on media appears to celebrate a burgeoning world order and global capitalism. The way he foreshadows cognitive capitalism appears deterministic. Critics attack McLuhan for being silent on the transformation of global capitalism. This criticism focuses on what McLuhan did not write inUnderstanding Media as opposed to what he did. It is interesting to note that European scholars, even those who with political economic inclinations do not scorn McLuhan the way North Americans do. They do not blame him for being the messenger of a cognitive capitalist message.
McLuhan rightly described and to some extent predicted how messages need not be unidirectional. When he argued that technology is an extension of the senses, he did not argue that a select few had agency over the shaping of the message. He argued that any person had that potential. Specifically, he described how alternates modes of literacy allowed non literary people to participate in a global discourse. This is McLuhan’s legacy and part of why his work should be celebrated today.
- Yesterday President Barack Obama released a statement on the future of the Internet. In a written statement and accompanying 2-minute video, Obama outlined an approach to Internet policy that supports net neutrality provisions and suggests reclassifying the Internet as a utility. It’s an encouraging show of support for net neutrality advocates, but as Obama makes clear in the statement, it is ultimately up to the FCC as an independent regulatory agency to decide the future of Internet regulation. From Don Reisinger and Roger Cheng’s CNET writeup:
Obama wades into a contentious debate that has raged over how to treat Internet traffic, which has only heated up as the FCC works to prepare an official guideline. Those rules were expected to be made available later this year, though reports now claim they may be delayed until early 2015. The debate has centered on whether broadband should be placed under Title II regulation under the Telecommunications Act, which already tightly controls phone services.
Proponents believes Title II regulation would ensure the free and fair flow of traffic across the Internet. Opponents, however, believe the onerous rules would limit investment in the infrastructure and new services, and that toll roads of sorts would provide better service to companies that can support their higher traffic volumes. That has created widespread concern that ISPs could throttle service in some instance, intentionally slowing down some content streams and speeding up others.
- From Jacob Kastrenakes at The Verge’s article on the statement:
In a statement outlining what he’d like internet service to look like, Obama highlights four major points: internet providers wouldn’t be allowed to block websites offering legal content, they wouldn’t be allowed to intentionally slow down or speed up certain websites or services based on their own preferences, and they wouldn’t be able to offer paid fast lanes. Obama also asks that the FCC investigate and potentially apply net neutrality rules to the interconnect points that sit between service providers, like Comcast and Verizon, and content providers, like Netflix. That’s potentially huge news for Netflix, which has been arguing that this area of the internet should be covered by net neutrality all year.
Obama also asks that the commission apply these rules to mobile internet service. That would be a significant change as well, as mobile service hasn’t previously been subject to the same net neutrality rules that wired connections have been. That said, Obama does leave a significant amount of room for exceptions in the wireless space, potentially allowing some amount of throttling so that providers can manage their networks when under heavy use. Notably, his proposal also asks the FCC not to enforce rate regulations on internet service.
- Alex Hern at the Guardian writes that regardless of the effect Obama’s statement may have on FCC policy, the President’s support for net neutrality sets precedent for the rest of the world:
The president said broadband service was “of the same importance, and must carry the same obligations” as services such as the telephone network, and asked the FCC to classify it as such. For proponents of net neutrality in Britain and elsewhere, having such a powerful supporter to point to is important.
It also bolsters the case for considering internet access as a right that should be safeguarded by government, something suggested by Britain’s Labour Digital group, which proposed that “government should assess the viability of providing free basic internet access to all citizens, possibly as a requirement for participation in 5G auctions, or targeted at children eligible for free school meals”.
- Last week, Jenny Davis at Cyborgology wrote about commodifying voice in the net neutrality debate:
If money is speech, then the poor have the softest voices. A deregulated Internet extends this logic, and cultural logic is what is at stake. The maintenance of net neutrality would exist in tension with the SCOTUS election campaign decision, maintaining a battleground on which the speech-money relationship remains fraught. Net non-neutrality, in whatever form, would combine with the SCOTUS decision, tipping the cultural scales in a sharply capitalistic direction; A direction in which the economic system drives the political system, and rights are things to be earned, bought, and sold.
Last week WIRED reported that movie rental and streaming site Netflix accounts for 22% of U.S. broadband traffic, taking the top spot from peer-to-peer file sharing site Bit Torrent. CNN.com republished the article under the headline “Most content online is now paid for, thanks to Netflix.” The headline indicates the paradigm shift here, the real reason this story is newsworthy and my main for taking interest in it: the continued shift in Internet usage from communication to commerce.
“The Web has been extensively integrated into the commercial twenty-first-century Zeitgeist – reflecting, hyping, and boosting a consumer culture – to the point that the notion of the Internet as an “information superhighway” now sounds antiquated.”
Solomon’s essay also charts the “rampant commercialization” of the World Wide Web by analyzing news articles about the Web from 1995 to 1999, showing how reportage on the Internet shifted from focusing on the medium as a knowledge source and communication tool to emphasizing the commercial potential (References to the “information superhighway” decreased from 4,562 stories in 1995 to 842 in 1999. Mentions of “e-commerce” increased from 915 stories to 20,641 during the same period.).
Author and media theorist Douglas Rushkoff contributed an essay to the same volume titled “The Information Arms Race”. Rushkoff recounts the feelings of nearly Utopian optimism shared by members of the emerging cyberculture regarding the potentials of the Internet, feelings he evinced himself in the books Cyberia and Media Virus! Evoking the rapturous mysticism of McLuhan’s religious vision of the electronic unification of consciousness, Rushkoff writes:
“To some, it was as if the human race was hardwiring its members together into a single, global brain. People talked about the Internet as if it were the realization of the Gaia Hypothesis – the notion that all living things are part of the same, big organism. Many believed that the fledgling communications infrastructure would allow for the beginning of global communication and cooperation on a scale unimagined before.”
In the subsequent paragraphs Rushkoff laments the squandering of this initial vision for communication as the revolutionary potential of the Internet materialized as more of the same. The “great trick,” Rushkoff writes, in corrupting the Internet into a controllable mass medium, was to replace communication with information. Differing from common conceptions of the Internet, Rushkoff argues that the read-only nature of the Internet renders it incapable of fostering true communication.
“We don’t socialize with anyone when we visit a Website; we read text and look at pictures. This is not interactivity. It is an “interactive-style” activity. There’s nothing participatory about it.
Instead of forging a whole new world, the Web gives us a new window on the same old world. The Web is a repository for information. It is dead. While you and I are as free to publish our works on the Web as Coke is to publish its advertising or The Gap is to sell its jeans, we have given up something much more precious once we surrender the immediacy of a living communications exchange. Only by killing its communicative function could the Web’s developers turn in the Internet into a shopping mall.
The current direction of Internet technology promises a further calcification of its interactive abilities. Amped-up processing speed and modem baud rates do nothing for communication. They do, however, allow for the development of an increasingly TV-like Internet.“
Rushkoff drives the point home by revealing the engineering of the Internet into more TV to be the endgame of the media establishment.
“The ultimate objective of today’s communication industry is to provide us with broadcast-quality television images on our computers. The only space left for interactivity will be our freedom to watch a particular movie “on demand” or, better, to use the computer mouse to click on an object or article of clothing we might like to buy.”
Finally, Rushkoff warns against being fooled into believing that we have won the Information Arms Race just because we have the right to select data with a computer mouse instead of a TV remote. He has also said that the corporate control of the Internet in the U.S. will not resemble a top-down Chinese style of control, but that American consumers will simply surrender their agency in exchange for entertainment.