“This book … intends to establish Manhattan as the product of an unformulated theory, Manhattanism, whose program – to exist in a world totally fabricated by man, i.e. to live inside fantasy – was so ambitious that to be realized, it could never be openly stated.”
– Rem Koolhaas, Delirious New York
On July 17, 1955, Disneyland opened its gates to the public for the first time. Opening day had its share of mishaps and technical hiccups, as would be expected of such an ambitious undertaking. Ultimately nobody seemed to mind, and the theme park was celebrated as a sensational success. The Disney theme park empire has only grown since then, with the original Anaheim attraction followed by the mammoth Disney World in Orlando, and international parks in Paris, Tokyo, and Hong Kong. Just earlier this week the company released new details about the staggeringly ambitious Shanghai Disneyland resort, expected to open next year.
In 2005, I was in attendance July 17th for the 50th anniversary celebrations at Disneyland. At the time I lived in Southern California, and even held an “annual passport” ticket that entitles the holder to multiple admissions for a year (not valid for admittance on the day of the anniversary, however). My then-girlfriend and I purchased our passes together, and made good use of them; we often boasted that the passports had paid for themselves several times over before they expired. For a while we managed a trip to the park every other Saturday. We spent so much time in Fantasyland we began to feel like citizens of the Magic Kingdom.
Of course, Disneyland doesn’t have citizens; it’s not a real town, there are neither residents nor residences (although Walt did keep an apartment in the Main Street fire station during the park’s construction). In Disneyland, everyone is a tourist (or an on-the-job employee, of course). For most people, a visit to a Disney park is a special occasion, maybe an annual event, perhaps even a once-in-a-lifetime vacation. Our regular visits afforded us the luxury of feeling familiar, being able to skip the overcrowded big attractions to discover something off the beaten path instead. Evincing a disdain for tourists that would rival any New Yorker, we weaved through slow moving crowds of gawkers and In a fake city, we really felt like locals.
Today is the 60th anniversary of Disneyland’s opening, and the occasion has prompted me to reflect on my experiences in Disney’s theme parks in light of my developing thoughts on urbanism. I’ve spent the past year immersed in literature on urban history, planning, and theory. Disneyland occupies a strange position in the world of urbanism. On one hand, the park has been acclaimed by planners and laypeople alike for embodying the principles of good urban design; on the other hand, its been decried for promoting the spread of cheap and generic environments, a corporate commercialized culture creeping beyond the theme park walls into the surrounding society. Looking back at my own experience, I had a surprising realization: Disneyland is where I learned to care about urban space. This will seem a sacrilegious sentiment to some, but as unbelievable as it may seem, it’s true for me. Recalling Baudrillard’s oft-cited claim that Disneyland’s artificiality mirrors the falseness of the surrounding civilization, it was within a simulated city that I came to appreciate the built environment. So inspired by this revelation, and in commemoration the park’s birthday, I have compiled the following list of five urban truths I learned at Disneyland.
- Carriages, Monorails, and other People Movers: the city and transportation
Transportation is a crucial element of city life, and a huge issue in urbanism. Urban planners are so passionate about transport that there are books, web sites, and podcasts devoted exclusively to the subject. Of course, this is just stating the obvious; consider how contentious the clashes between the entrenched transportation industry and “rideshare” newcomers like Uber and Lyft, or the clamor for bike shares and light rail in your own city. Modes of transport are so integral to the urban experience, that certain cities can be defined by the transportation they are most associated with. Yes, there are elevated trains, double-decker buses, yellow cabs, and cloverleaf freeway interchanges in many cities, but the association is strong enough that each of these transport infrastructures can serve as a synecdoche for an entire city (Chicago, London, New York, and Los Angeles, for those comparing notes).
Transportation is a big deal in Disneyland, too. Walt Disney loved model train sets. So much so, he built a railroad in the backyard of his Los Angeles home. Dubbed the Carolwood Pacific Railroad, it featured a steam-powered locomotive large enough that his children and their friends could ride it around the yard. That’s a big toy train set by any rubric, but Walt dreamed of an even bigger set. The Carolwood Pacific Railroad was a key inspiration for the building of Disneyland; the park is encircled by train tracks, and could be considered the largest model train set ever built. Even if a visitor does not include a ride on the Disneyland Rail Road on their itinerary, the prominence of the train’s place in the park cannot be missed: the Main Street train station is the first building guests see upon entering through the main gates.
The Disneyland Rail Road is just the tip of the transportation iceberg. The original Disneyland parking lot was just outside the main gates; visitors could see Sleeping Beauty castle from their parking spot. Today visitors park in a humongous parking garage and ride a tram to the front gates, since the original parking lot is now the site of the California Adventure park (appropriately, the Golden State-themed amusement park has an entire area dedicated to California’s car culture: Cars Land). Disney World ups the ante even further: from the parking lot, you approach the Magic Kingdom via the Monorail. These specialized methods of arriving at the gates convey the sense that you are transitioning from the mundane world, and prepare you for a special experience. Aside from the Disneyland Rail Road and Monorail, classic attractions included the Autopia go-kart course, the Skyway tram, and the literally-named People Mover. All these options allow visitors to experience Disneyland at different speeds, different scales, and from different perspectives.
How you move through a space will affect your experience of that space, as well as how life develops within it. Street layout, transportation infrastructure, and accessibility obviously impact urban life in many important ways. What I am trying to evoke in this urban truth is something fundamentally experiential, even phenomenological. In several cities in which I’ve lived, I’ve had the experience of walking along a street on which I had previously only driven through. Even if it is a street that I have driven on many times, such as my daily route driving to work, my experience of the street on foot is entirely different than how I experience it through the window of a car moving at 50 mph. You can become aware of something that you had passed by dozens of times without ever noticing; it is a way of rediscovering a place for the first time. Essentially, how you move through the city affects your relationship to it, and opens new possibilities for interacting with your environment.
The profundity of this experiential difference may be a key factor in why visitors find Disneyland so delightful. Many Americans do not live in metropolitan areas with robust public transportation and walkable, pedestrian-friendly streetscapes. For someone like me, who grew up in a decidedly suburban environment characterized by the car-centric layout and lifestyle so common in the United States, a visit to Disneyland can be the first experience of walking for extended periods in an urban area. James Howard Kunstler, an urbanist and harsh Disney critic, writes about this phenomenon in his book The Geography of Nowhere:
Stripped of all its symbolic trappings and show-biz frosting, what Disney World sells is a scrap of public realm free of automobiles – or nearly so, except for a few props. […] As well as being free of cars, of course, Disney World is also free of the bad relationships imposed upon things and people by cars. Since there are so few places of any size with this characteristic in America, the experience is understandably exhilarating.
- The Windows on Main Street: caring about the built environment
One effect of becoming a “local” at Disneyland was that I started caring about aspects of the park that I had not even noticed before. For example: how many visitors to Tomorrowland do you think give any thought to the color scheme of the area? I had visited many times without giving the issue any thought, but in the lead up to the 50th anniversary events Tomorrowland’s color scheme became a heated topic of discussion. When Disneyland opened, the colors of Tomorrowland reflected a 1950s space age conception of the future: whites, blues, greys. For some these colors were associated with rockets, space vehicles, and the sky itself. Others also associated the color scheme with a 1950s optimism about the future and promise of space travel. In the 1990s, the land was repainted with bronze and copper tones as part of a “future that never was” re-theming of the land. This change likely went unmarked by the majority of visitors, but to an invested few the color change represented an ideological shift from optimism to pessimism toward the space program. Interestingly, the area was repainted with the original color scheme in time for the 50th anniversary.
This degree of awareness and concern for the built environment that urban planners, particularly vocal members of the New Urbanism movement, have been advocating for some time. The fact is, much of the built environment goes unmarked because it is so unremarkable. Blank walls and oppressive structures that repel rather than draw the eye. Caring about your environment and its condition can be a critical element of community engagement, and is often relevant factor in neighborhood change. I believe the key difference is a matter of investment: financial, personal, and otherwise. Unlike in Disneyland, citizens can benefit from being invested in their environment because they actually have a stake in it. Unfortunately, urban dwellers often take this for granted until it is too late and someone else invests in their community and stakes their own claim.
- Community of tomorrow: the planned city
In addition to his enthusiasm for designing environments and laying out transportation networks, there is evidence that Walt Disney dabbled in formal urban planning. In an article for Micechat.com, Sam Gennawey reports that Disney had one book on urban planning in his office: The Heart of Our Cities by Victor Gruen. Gruen advocated the “garden city” urban form that was very influential in the early 20th century. The urban planners and theorists working during this time had lived through a dramatic rise of industrial urbanism, and adopted a worldview characterized by a stark contrast between the pastoral, natural, and harmonious countryside, and the polluted, toxic, and chaotic city. These conditions contributed to a negative view of city life, and an anti-urban rhetoric that would dominate for much of the 20th century. The garden city movement was intended to right the imbalances of urban development and serve as a blueprint for harmonious cities. According to Gennawey, Gruen cited Disneyland as an example of ideal urban design. Indeed, comparing a map of Disneyland with the garden city layout reveals strong correspondences.
Walt Disney apparently shared some of the negative conceptions of city life that held sway during that time. Walt had grown up in a small town in Missouri, and it is believed that the layout and architecture of Disneyland’s Main Street was strongly based on his hometown. Much of Disneyland’s theming and narrative suggests not only nostalgia for past phases of American society, but also an idealizing of rural and small town life. This nostalgia must have resonated with many Americans in the 1950s, because Disneyland was a huge hit with the public. Disneyland had been built on Anaheim orange groves, a mostly rural area. But once the park opened and crowds began flocking to the site, the area surrounding Disneyland quickly developed with businesses seeking to profit from the crowds. The cheap motels and other questionable enterprises that popped up outside the park dismayed Walt; he felt they marred the family friendly environment he had worked so hard to establish at Disneyland.
Walt grew frustrated with his inability to control the urban development outside of his park, so he looked for a site where he could have control. Walt’s urban flight eventually led him to central Florida, where he clandestinely bought up swaths of land. This project was of course Walt Disney World, where Disney owned enough property they could build multiple theme parks and control the entire surrounding area. Now Walt could control what kinds of lodging and restaurants would be available to his guests outside the park, as well as make sure that even money guests spent out of the park would go to Disney.
The space available in Florida and the newly available level of control led Walt to take his urban planning ambition even further. EPCOT was not intended to be another theme park, but rather a real city. The Experimental Prototype Community of Tomorrow combined garden city ideals of urban design with a technocratic utopian vision. Walt died before he could see his vision of EPCOT come to fruition; it never did, and the EPCOT Center that exists today is part theme park and, as James Howard Kunstler adeptly puts it, part “half-assed World’s Fair.”
Curiously, the town of Celebration, FL is often cited as EPCOT’s legacy. Celebration is a “master-planned” community developed by the Disney company and connected to the Walt Disney World property. Aside from that, Celebration bears no relation to the utopian city of tomorrow that Walt envisioned. Celebration reminds me of another Florida town: Seaside, another master-planned community, designed by the firm of renowned architect Andres Duany. Seaside is often acclaimed as an exemplar of good design, ostensibly because it follows the tenets and ideals of the New Urbanism movement in urban planning. This may be the case, but I have never understood the praise heaped upon Seaside. In no way does it strike me as a place I would want to live. The town looks clean and well maintained, sure; but it seems fake and lifeless, as well. There is a reason that Seaside successfully stood in for a movie set in The Truman Show.
I am not arguing that urban space needs to be chaotic or decrepit in order to be authentic; indeed, I think this is a common fallacy among urban enthusiasts and city dwellers alike. I am suggesting that attempts at “master-planning” and controlling urban space are inherently flawed, and are not conducive to thriving communities. Now, I recognize that neither Celebration nor Seaside are cities, nor are trying to design urban space. Nor am I criticizing the worth of New Urbanism; reading Duany’s book Suburban Nation was a revelatory experience for me, articulating and elucidating why I had found the built environment so unfulfilling throughout my life, and it is my favorite book on urban planning. Rather, I am citing these two well-known examples of master-planned communities to highlight and criticize the impulse toward total control of development. Planning is not urbanism entire, it is not the only means of understanding the city; focusing solely on planning cannot offer a complete perspective of life in the built environment, just as the city cannot be understood by considering only its architecture.
In regards to the planning impulse in cities: I believe the modern era’s counterpart to the garden city is the smart city. Smart city rhetoric seems to me reminiscent of much anti-urban rhetoric, as well as early social scientific studies of cities from the early 20th century. The idea is that the city is a chaotic, entropic environment that needs to be reigned in and made harmonious. Richard Sennett has written beautifully on the value of the uncontrollable and unpredictable elements of urban life, what he calls “the uses of disorder”. Smart city rhetoric suggests that increased information (through smart sensors tracking data ranging from traffic flow to energy consumption throughout the city) will actualize the efficient, rational, and harmonious city. It is Big Data as solution to the urban problem.
Aside from gentrification, Disneyfication is one of the most decried phenomena by residents of major cities today. Disneyfication refers to the proliferation of corporate and commercialized interests in urban space, often at the expense of local businesses or public interests who cannot afford to compete with such companies. The effect of this development is the spread of cheap and generic buildings and environment with no sense of connection to the unique place in which they are situated. You can walk into any chain drug store in Manhattan and never have to orient yourself to the layout, because it will be uniform across all the stores. Similarly, their storefronts will all have identical facades, leading to generic and generalized streetscape. The stores could exist in any city, there is no signifier connecting it to that specific location. This Disneyfication is a direct result of Disney’s successful theme park designs. It is possible to interpret the Disney narrative and see this as unintended consequences of good intentions: back in Anaheim, Walt was concerned that visitors to his park were being taken advantage of by unscrupulous hawkers and peddlers outside the Disneyland gates. Furthermore, he couldn’t vouch for the safety of enterprises undertaken off his property. Disneyfication could be seen as an outgrowth of this impulse to create “safe” spaces.
In The Conscience of the Eye, Sennett wrote: “A city ought to be a school for learning how to lead a centered life.” It’s a beautiful ideal, and one that cannot come to fruition in a planned and controlled environment.
- Disneyland Hotel: the city for sale
In his essay “See you in Disneyland,” Michael Sorkin writes about the tourism and hospitality economy that developed around Disney World. Stating that at that time Orlando had more hotel rooms than Chicago or New York, he called Orlando “America’s capital of transience.” Disneyland is not a city; it is a resort, a playground for tourists. Guests pay to stay a while. This notion of city of transience, and city as tourist playground, has come to the forefront of city life today.
As economic practices continue to adapt to the changes of post-industrial capitalism, prominent new forms of labor and services have emerged. One of the most prevalent are the on-demand services sometimes referred to as the “sharing economy”. This emergence is exemplified in the popularity of services like Uber, Lyft, and Airbnb. The advent of car-for-hire services like Uber and Lyft has been tumultuous for taxi industries in major cities. Taxi drivers have protested in cities worldwide. Some cities have banned the taxi alternatives outright. Meanwhile, Airbnb (which essentially functions as a hotel alternative; ostensibly, private homeowners and tenants rent out their homes as accommodation) has received scrutiny in cities suffering housing crises, especially New York and San Francisco. Critics of the service view as essentially turning real cities into Disneylands: displacing residents in favor of a revolving door of transient tourists willing to pay the price of admission.
The issues raised by these services and their functions in urban economies lead to some fundamental questions the role of cities today. What is the city for? Should we view the city as a commodity? Or the city as service? For whom is the city? Who should the city be accountable to, and who should be accountable to the city?
These are questions I am currently considering in depth in my research. My home city of Pittsburgh does not face the housing shortages or Airbnb saturation of larger cities, nor is the taxi lobby here as robust as in Philadelphia, but Uber has established itself in the city. Uber has selected Pittsburgh along with a number of other cities for a hiring surge of new drivers. At the same time, the company has partnered with Carnegie Mellon University to run a research lab in the city to develop robotic, autonomous cars that will eventually obsolesce and replace all the drivers they have hired. One more example of the preeminence of transience in the contemporary city.
This discussion of transience leads us to the fifth and final urban truth:
- Living in Yesterland: the city and change
Recently the web site Theme Park Tourist published a retrospective on a former Disney World attraction: The ExtraTERRORestrial Alien Encounter. The attraction (I’ll use EAE for short) existed in the Magic Kingdom’s Tomorrowland from 1995 to 2003. I got to experience EAE sometime in the late 90s, and I remember it vividly. First of all, it was a golden era for Disney World’s Tomorrowland: the “New Tomorrowland” period, characterized by theming the area as a functioning futuristic city (complete with re-theming the People Mover as the Tomorrowland Transit Authority) and featuring such attractions as The Timekeeper, the revamped Astro Orbiter, and of course, EAE.
I was elementary school-aged, visiting the park with my family. We found ourselves in New Tomorrowland toward the end of a long Disney World day. My dad took me with him to ride EAE while Mom and my sisters went to do something more their speed. As detailed in the Theme Park Tourist series, EAE was particularly intense for a Disney attraction. In an effort to prevent unwary parents from taking tots on the terrifying attraction and leaving traumatized, Disney plastered with queue area with warning signs. I must’ve read every one of those warning signs as the ride line snaked through the holding pen. “Warning: The ExtraTERRORestrial Alien Encounter my be too frightening for small children.” “Portions of this attraction take place in a confined space and total darkness.” “Warning: this attraction features flashing lights and pyrotechnics.”
The warning notices were effective: I was terrified the entire time we were in line. I remained terrified during both of the pre-shows. I was terrified entering the main show room: a theater in the round, with three concentric rings of seats facing the center of the room. And when, after taking a seat, a Disney crewmember lowered restraints onto my shoulders and locking me in, I was petrified. But then the attraction proper got underway, and something wonderful happened.
The show was not nearly as unrelentingly vicious as I’d been imagining. Instead, it was a delightful combination of tongue-in-cheek humor, cutting edge special effects, and pop sci-fi storytelling. As the auditorium filled with screams (some genuine, some forced, some piped in through hidden speakers), I started laughing, and I continued laughing for the duration. The fears I had projected onto the unknown proved unfounded; the drama of a howling space beast breaking free of its cage and rampaging around the room devouring unwitting humans was nothing but good, clean fun. When it was over, I walked out grinning, and wanting to immediately get back in line for another go.
That experience of an amusement park attraction nearly twenty years ago has remained a potent and positive memory. As far as Disney vacation memories go, it’s easily one of my best; a fond recollection of being thoroughly impressed by a real E-ticket ride. It’s also a dear memory of time spent with my father. Sure, sharing a theme park ride may not register as much of an experience for the zealously cynical and jaded, but for me there was something unquestionably profound in that experience: while in line I was afraid and wanted to leave, but dad knowingly did not indulge my overblown anxiety (rest assured, I was old enough to handle to EAE). Having gone through the experience, I found that the ultimate cause of my anxiety had been my own imagination, and came out the better for it knowing it had been worth it. Joy was the reward for having faced my fear. This is a terribly important life lesson, irregardless of the medium through which it is communicated. The fact that a theme park is an artificial environment doesn’t preclude the possibility for real, meaningful experience to occur there.
The ExtraTERRORestrial Alien Encounter was closed in 2003 and overhauled into an attraction called Stitch’s Great Escape. In the new version, the berserk alien beast is replaced by a cute cartoon character who gets loose in the theater and farts in the audience’s faces. In fact, most of New Tomorrowland is gone. I have many other examples from various Disneyland attractions that have either been removed or altered. The disappearance of the Carousel of Progress; the addition of a Johnny Depp animatronic to Pirates of the Caribbean; the replacement of Star Tours with an entirely new version. Each of these irked me in some way. Perhaps you have your own examples. Changes like these can be affecting because they alter the landscape of our memories. If you return to those places, you can’t help but remember what used to be there, or how it was before. Such changes are not always experienced negatively, but they are noticed.
Returning to the question of city life, I am reminded of something Colson Whitehead wrote in The Colossus of New York:
No matter how long you have been here, you are a New Yorker the first time you say, That used to be Munsey’s, or That used to be the Tic Toc Lounge. That before the internet café plugged itself in, you got your shoes resoled in the mom-and-pop operation that used to be there. You are a New Yorker when what was there before is more real and solid than what is here now.
Obviously, the maxim about “the only thing that is constant” does not apply only to cities, or to Disneyland. It is a universal precept, but one that can be difficult to accept, especially when it affects our pasts and personal histories. The city is change. Cities are not static, but constantly changing; that dynamism is integral to their vitality.
I’ve written about the media ecology tradition, attended the Media Ecology Association’s conferences and had an article published in their journal, but up to now Marshall McLuhan’s Understanding Media and Neil Postman’s Amusing Ourselves to Death are the only primary texts associated with the tradition that I’ve read. To broaden my knowledge of the tradition I’m reading some of the books considered foundational in the media ecology canon, beginning with Lewis Mumford’s Technics & Civilization. I paid special attention to Mumford’s references to capitalism in Technics & Civilization because I have an abiding interest in the marriage of critical/Marxian analysis and media ecological perspectives. One of the most common criticisms of McLuhan’s writings on media is the charge of technological determinism, and that McLuhan’s media theory focuses on wide-reaching social and psychological effects while ignoring the historical, political, and economic factors involved in the development and dissemination of technologies. Although this is a valid criticism, as McLuhan’s approach did not emphasize the political economy of media, a number of scholars have re-evaluated McLuhan and other media ecologists to identify parallels in their work with critical theory and the Marxian critique of capitalism. The same criticisms cannot be legitimately levied against Mumford, whose account of successive technological complexes demonstrates careful consideration of the historical, political, and economic situations in which these complexes developed. Technics & Civilization makes clear that a media ecology perspective can incorporate a pronounced political orientation and an analysis of political economy.
Reading through Mumford’s account of the phases of technological complexes, I noted how the capitalist mode of economics is heavily dependent on technology. The interdependence seemed so crucial to both that it almost seemed that the history of capitalism is the history of technological development. Though Mumford does distinguish technics and capitalism as separate but interrelated forces. In the conclusion of the final chapter, “Orientation,” Mumford writes “we have advanced as far as seems possible in considering mechanical civilization as an isolated system” (p. 434). Technics & Civilization was first published in 1934; a contemporary reader will likely extend Mumford’s analysis to account for the last 80 years of technological progress, particularly in consideration of the information and telecommunications revolutions (an editorial note before the main text states that Mumford “would have loved” the Internet). Such an extension must account for the associated developments in capitalism. Scholars have used terms like “hypercapitalism” and “network and informational capitalism” to describe the new outlets of capital accumulation made possible by the global telecommunications infrastructure. Mumford wrote that “we are now entering a phase of dissociation between capitalism and technics” (p. 366), due in part to the over-working of “the machine”. Hypercapitalism has seen new forms of over-exploitation, and the continued commodification of intangibles such as information and attention, calling into question the dissociation of capitalism and technics. Mumford’s warning of the capitalist threat to physical resources, however, remains pertinent today.
The attention Mumford gives to the psychological effects of technics is a fascinating component of his analysis that prefigures McLuhan’s observations on technology as extensions of the human organism. The introduction of introspection and self-reflection instigated by the mirror’s effect on the individual ego; the metamorphosis of thought from flowing and organic to verbal and categorical brought on by print and paper; the shift from self-examination to self-exposure ushered in by the introduction of cameras; these are just some of the examples cited by Mumford to establish that the technological complexes built up from every individual innovation are not constrained to the obvious external manifestations but involve dramatic internal changes as well. In fact, the psychological and material transformations are not distinct processes, but are necessarily interlinked, two sides of the same coin.
- The 2014 World Cup kicked off yesterday with a futuristic twist on the opening ceremonies. A paraplegic kicked a soccer ball using an exoskeleton designed by the Walk Again Project:
The exoskeleton — a system comprising a helmet implanted with a microchip that sticks out from the underside; a T-shirt loaded with sensors; metal leg braces; and a battery worn in a backpack — is set in motion when the user envisions himself making the kick. The chip translates those electronic commands to a digital language that powers the skeleton, which then moves accordingly. The T-shirt vibrates to enhance the user’s sensation of movement (and eliminate the need to look at his feet to see if he’s stepping forward).
- Unfortunately, as io9 reports, the moment was not well-covered by TV networks:
Talk about dropping the ball. Earlier today, Juliano Pinto — a 29 year-old paraplegic — successfully kicked off the 2014 FIFA World Cup by using a mind-controlled exoskeleton. But sadly, most TV networks failed to show it.
After months of hype, the official broadcast of the opening ceremonies showed only a fraction of it, while some TV networks missed the event altogether. Commentators criticized the organizers for casting aside the moment in favor of performing acts.
- Thomas Frey at the Futurist Speaker blog forecasts the coming AI crash wars:
The invasion of high-frequency trading machines is now forcing capitalism far away from anything either Adam Smith or the founders of the NYSE could possibly find virtuous.
We’re not about to let robots compete in the Olympics, driverless cars race in the Indianapolis 500, or automated machines play sports like football, basketball, or baseball. So why is it we allow them to play a role in the most valuable contest of all, the world wide stock exchange?
With crude forms of AI now entering the quant manipulator’s toolbox, we are now teetering dangerously close to a total collapse of the stock market, one that will leave many corporations and individuals financially destitute.
- Microsoft has announced their version of apple’s Siri virtual assistant. Named Cortana, after the AI character from the Halo video game series, she is coming to Windows smartphones, and as Brad Molen at engadget reports, developers programmed her with a distinct personality:
Confident, caring, competent, loyal; helpful, but not bossy: These are just some of the words Susan Hendrich, the project manager in charge of overseeing Cortana’s personality, used to describe the program’s most significant character traits. “She’s eager to learn and can be downright funny, peppering her answers with banter or a comeback,” Hendrich said. “She seeks familiarity, but her job is to be a personal assistant.” With that kind of list, it sure sounds like Hendrich’s describing a human. Which is precisely what she and her team set out to do during Cortana’s development; create an AI with human-like qualities.
Microsoft’s decision to infuse Cortana with a personality stemmed from one end goal: user attachment. “We did some research and found that people are more likely to interact with [AI] when it feels more human,” said Hendrich. To illustrate that desired human-machine dynamic, Hendrich pointed to her grandmother’s experience with a Roomba vacuum: “She gave a name and a personality to an inanimate object, and it brought her joy.” That sense of familiarity is exactly what Microsoft wants Window Phone users to feel when interacting with Cortana on their own devices.
- Following last month’s post of David Graeber’s views on “bullshit jobs,” this Salon interview with Graeber discusses the failed forecast of universal leisure time:
Right after my original bullshit jobs piece came out, I used to think that if I wanted, I could start a whole career in job counseling – because so many people were writing to me saying “I realize my job is pointless, but how can I support a family doing something that’s actually worthwhile?” A lot of people who worked the information desk at Zuccotti Park, and other occupations, told me the same thing: young Wall Street types would come up to them and say “I mean, I know you’re right, we’re not doing the world any good doing what we’re doing. But I don’t know how to live on less than a six figure income. I’d have to learn everything over. Could you teach me?”
But I don’t think we can solve the problem by mass individual defection. Or some kind of spiritual awakening. That’s what a lot of people tried in the ‘60s and the result was a savage counter-offensive which made the situation even worse. I think we need to attack the core of the problem, which is that we have an economic system that, by its very nature, will always reward people who make other people’s lives worse and punish those who make them better. I’m thinking of a labor movement, but one very different than the kind we’ve already seen. A labor movement that manages to finally ditch all traces of the ideology that says that work is a value in itself, but rather redefines labor as caring for other people.
- In an article for Al Jazeera, Sarah Kendzior surveys the politics of gentrification and the perils of hipster economics:
Proponents of gentrification will vouch for its benevolence by noting it “cleaned up the neighbourhood”. This is often code for a literal white-washing. The problems that existed in the neighbourhood – poverty, lack of opportunity, struggling populations denied city services – did not go away. They were simply priced out to a new location.
That new location is often an impoverished suburb, which lacks the glamour to make it the object of future renewal efforts. There is no history to attract preservationists because there is nothing in poor suburbs viewed as worth preserving, including the futures of the people forced to live in them. This is blight without beauty, ruin without romance: payday loan stores, dollar stores, unassuming homes and unpaid bills. In the suburbs, poverty looks banal and is overlooked.
In cities, gentrifiers have the political clout – and accompanying racial privilege – to reallocate resources and repair infrastructure. The neighbourhood is “cleaned up” through the removal of its residents. Gentrifiers can then bask in “urban life” – the storied history, the selective nostalgia, the carefully sprinkled grit – while avoiding responsibility to those they displaced.
Hipsters want rubble with guarantee of renewal. They want to move into a memory they have already made.
- At Mute, Dominic Pettman writes about the rise of MOOCs (Massively Open Online Courses) in higher education, and how commodification affects the value of learning:
In the pedagogic trenches, MOOCs are considered a symptom of wider economic patterns which effectively vacuum resources up into the financial stratosphere, leaving those doing the actual work with many more responsibilities, and far less compensation. Basic questions about the sustainability of this model remain unanswered, but it is clear that there is little room for enfranchised, full-time, fully-compensated faculty. Instead, we find an army of adjuncts servicing thousands of students; a situation which brings to mind scenes from Metropolis rather than Dead Poets Society.
For companies pushing MOOCs, education is no different from entertainment: it is simply a question of delivering ‘content.’ But learning to think exclusively via modem is like learning to dance by watching YouTube videos. You may get a sense of it, but no-one is there to point out mistakes, deepen your understanding, contextualise the gestures, shake up your default perspective, and facilitate the process. The role of the professor or instructor is not simply the shepherd for the transmission of information from point A to point B, but the co–forging of new types of knowledge, and critically testing these for various versions of soundness and feasibility. Wisdom may be eternal, but knowledge – both practical and theoretical – evolves over time, and especially exponentially in the last century, with all its accelerated technologies. Knowledge is always mediated, so we must consciously take the tools of mediation into account. Hence the need for a sensitive and responsive guide: someone students can bounce new notions off, rather than simply absorb information from. Without this element, distance learning all too often becomes distanced learning. Just as a class taken remotely usually leads to a sea of remote students.
Marshall McLuhan was half-right when he insisted that the electronic age is ushering in a post-literate society. But no matter how we like to talk of new audio-visual forms of literacy, there is still the ‘typographic man’ pulling the strings, encouraging us to express ourselves alphabetically. Indeed, the electronic and the literate are not mutually exclusive, much as people like to pit them against each other.
- Pettman also quotes Ian Bogost’s comments on distance learning:
The more we buy into the efficiency argument, the more we cede ground to the technolibertarians who believe that a fusion of business and technology will solve all ills. But then again, I think that’s what the proponents of MOOCs want anyway. The issue isn’t online education per se, it’s the logics and rationales that come along with certain implementations of it.
- In an article for Salon, Alexander Zaitchik assails the current “golden age” of television, and the resultant binge watching, spoiler fearing, TV-obsessed (pop) culture we’re living in:
None of this could be happening at a worse time. According to the latest S.O.S. from climate science, we have maybe 15 years to enact a radical civilizational shift before game over. This may be generous, it may be alarmist; no one knows. What is certain is that pulling off a civilizational Houdini trick will require not just switching energy tracks, but somehow confronting the “endless growth” paradigm of the Industrial Revolution that continues to be shared by everyone from Charles Koch to Paul Krugman. We face very long odds in just getting our heads fully around our situation, let alone organizing around it. But it will be impossible if we no longer even understand the dangers of chuckling along to Kia commercials while flipping between Maher, “Merlin” and “Girls.”
- Zaitchik’s article name checks pertinent critics and theorists including Adorno’s “cultural industry,” Postman’s “Amusing Ourselves to Death,” and even Jerry Mander’s “Four Arguments for the Elimination of Television.” Where this article was discussed on sites like Reddit or Metafilter commenters seemed angry at Zaitchik, overly defensive as if they felt under attack for watching “Hannibal” and “Game of Thrones”. I thoroughly enjoyed Zaitchik’s piece, even if it doesn’t present a fully developed argument, because the perspective he presents strongly resonates with many of the philosophical foundations that have shaped my own views on media, particularly the media ecology tradition. A large part of Zaitchik’s argument is that even if television content is the highest quality it has ever been, the form of television and its effects are the same as ever:
Staring at images on a little screen — that are edited in ways that weaken the brain’s capacity for sustained and critical thought, that encourage passivity and continued viewing, that are controlled by a handful of publicly traded corporations, that have baked into them lots of extremely slick and manipulating advertising — is not the most productive or pleasurable way to spend your time, whether you’re interested in serious social change, or just want to have a calm, clear and rewarding relationship with the real world around you.
But wait, you say, you’re not just being a killjoy and a bore, you’re living in the past. Television in 2014 is not the same as television in 1984, or 1994. That’s true. Chomsky’s “propaganda model,” set out during cable’s late dawn in “Manufacturing Consent,” is due for an update. The rise of on-demand viewing and token progressive programming has complicated the picture. But only by a little. The old arguments were about structure, advertising, structure, ownership, and structure, more than they were about programming content, or what time of the day you watched it. Less has changed than remains the same. By all means, let’s revisit the old arguments. That is, if everyone isn’t busy binge-watching “House of Cards.”
It’s been something to watch, this televisionification of the left. Open a window on social media during prime time, and you’ll find young journalists talking about TV under Twitter avatars of themselves in MSNBC makeup. Fifteen years ago, these people might have attended media reform congresses discussing how corporate TV pacifies and controls people, and how those facts flow from the nature of the medium. Today, they’re more likely to status-update themselves on their favorite corporate cable channel, as if this were something to brag about.
- In a blog post, Nicholas Kerkhoff lays out why we should still complain about hipsters:
The entertainment demands of the 21st Century seem (apparently) bottomless. We’ve outsourced much of our serotonin production to the corporations which control music, sports, television, games, movies, and books. And they’ve grown increasingly desperate to produce the most universally acceptable, exportable, franchisable, exciting, boring, money-making pablum possible. Of course that is not new either… yet it continues to worsen.
Various alternative cultures have been attempting to fight it for decades. The beats, hippies, punks, and grunge kids all tried… and eventually lost. But the hipsters have avoided it altogether by never producing anything of substance except a lifestyle based upon fetishizing obscurity and cultivating tasteful disdain. A noncommital and safe appreciation of ironic art and dead artists. No ideals, no demands, no struggle.
Rarely has the modern alternative to pop culture been so self-conscious and crippled. The mainstream has repeatedly beaten down and destroyed a half-century’s worth of attempts to keep art on a worthwhile and genuine path, but now it seems the final scion of those indie movements has adopted the: ‘if you can’t beat‘em, join‘em’ compromise of creative death.
- In an interview for PBS, London School of Economics professor David Graeber poses the question: should your job exist?
How could you have dignity in labor if you secretly believe your job shouldn’t exist? But, of course, you’re not going to tell your boss that. So I thought, you know, there must be enormous moral and spiritual damage done to our society. And then I thought, well, maybe that explains some other things, like why is it there’s this deep, popular resentment against people who have real jobs? They can get people so angry at auto-workers, just because they make 30 bucks an hour, which is like nowhere near what corporate lawyers make, but nobody seems to resent them. They get angry at the auto-workers; they get angry at teachers. They don’t get angry at school administrators, who actually make more money. Most of the problems people blame on teachers, and I think on some level, that’s resentment: all these people with meaningless jobs are saying, but, you guys get to teach kids, you get to make cars; that’s real work. We don’t get to do real work; you want benefits, too? That’s not reasonable.
- The interview references Graeber’s article “On the Phenomenon of Bullshit Jobs“:
If someone had designed a work regime perfectly suited to maintaining the power of finance capital, it’s hard to see how they could have done a better job. Real, productive workers are relentlessly squeezed and exploited. The remainder are divided between a terrorised stratum of the, universally reviled, unemployed and a larger stratum who are basically paid to do nothing, in positions designed to make them identify with the perspectives and sensibilities of the ruling class (managers, administrators, etc) – and particularly its financial avatars – but, at the same time, foster a simmering resentment against anyone whose work has clear and undeniable social value. Clearly, the system was never consciously designed. It emerged from almost a century of trial and error. But it is the only explanation for why, despite our technological capacities, we are not all working 3-4 hour days.
- Writing in The Guardian, Slavoj Žižek considers the capitalist global order in a world without superpowers:
The “American century” is over, and we have entered a period in which multiple centres of global capitalism have been forming. In the US, Europe, China and maybe Latin America, too, capitalist systems have developed with specific twists: the US stands for neoliberal capitalism, Europe for what remains of the welfare state, China for authoritarian capitalism, Latin America for populist capitalism. After the attempt by the US to impose itself as the sole superpower – the universal policeman – failed, there is now the need to establish the rules of interaction between these local centres as regards their conflicting interests.
In politics, age-old fixations, and particular, substantial ethnic, religious and cultural identities, have returned with a vengeance. Our predicament today is defined by this tension: the global free circulation of commodities is accompanied by growing separations in the social sphere. Since the fall of the Berlin Wall and the rise of the global market, new walls have begun emerging everywhere, separating peoples and their cultures. Perhaps the very survival of humanity depends on resolving this tension.
- Thomas Piketty’s book Capital in the 21st Century has received widespread media attention, and enjoyed so much popular success that at times Amazon has been sold out of copies. It seems natural then that David Harvey, reigning champion of Marx’s Capital in the 21st century would comment on the work, which he has now done on his web site:
The book has often been presented as a twenty-first century substitute for Karl Marx’s nineteenth century work of the same title. Piketty actually denies this was his intention, which is just as well since his is not a book about capital at all. It does not tell us why the crash of 2008 occurred and why it is taking so long for so many people to get out from under the dual burdens of prolonged unemployment and millions of houses lost to foreclosure. It does not help us understand why growth is currently so sluggish in the US as opposed to China and why Europe is locked down in a politics of austerity and an economy of stagnation. What Piketty does show statistically (and we should be indebted to him and his colleagues for this) is that capital has tended throughout its history to produce ever-greater levels of inequality. This is, for many of us, hardly news. It was, moreover, exactly Marx’s theoretical conclusion in Volume One of his version of Capital. Piketty fails to note this, which is not surprising since he has since claimed, in the face of accusations in the right wing press that he is a Marxist in disguise, not to have read Marx’s Capital.
There is, however, a central difficulty with Piketty’s argument. It rests on a mistaken definition of capital. Capital is a process not a thing. It is a process of circulation in which money is used to make more money often, but not exclusively through the exploitation of labor power.
- At the 2012 Media Ecology conference in Manhattan I heard Douglas Rushkoff explain that he had stopped teaching classes at NYU because the department was not letting him teach a sufficient number of hours, all while using his likeness on program brochures. Well, Rushkoff has just been appointed to his first full-time academic post. Media Bistro reported CUNY’s announcement :
Beginning this fall at CUNY’s Queens College, students can work their way towards an MA in Media Studies. Set to mold the curriculum is an expert responsible for terms such as “viral media” and “social currency.”
- Lastly, this news made me realize that I completely missed Rushkoff’s new Frontline special that premiered in February: Generation Like, which is available on the Frontline web site.
- David Harvey has a new book out, Seventeen Contradictions and the End of Capitalism. In this video Harvey speaks about the contradictions of capitalism (approx. 19 mins):
- I recently stumbled across this nearly hour-long documentary on Antonio Negri, titled The Revolt that Never Ends:
- Lastly, this video from Errant Signal considers Saints Row IV as celebration and example of kitsch (and makes me wish he’d dedicate a video to GTA V):
- Ian Bogost devoted a recent Atlantic op-ed to the subject of hyperemployment, his term for new economic realities introduced by technology and the proliferation of smartphones and online services:
If you’re like many people, you’ve started using your smartphone as an alarm clock. Now it’s the first thing you see and hear in the morning. And touch, before your spouse or your crusty eyes. Then the ritual begins. Overnight, twenty or forty new emails: spam, solicitations, invitations or requests from those whose days pass during your nights, mailing list reminders, bill pay notices. A quick triage, only to be undone while you shower and breakfast.
Often, we cast these new obligations either as compulsions (the addictive, possibly dangerous draw of online life) or as necessities (the importance of digital contact and an “online brand” in the information economy). But what if we’re mistaken, and both tendencies are really just symptoms of hyperemployment?
Hyperemployment offers a subtly different way to characterize all the tiny effort we contribute to Facebook and Instagram and the like. It’s not just that we’ve been duped into contributing free value to technology companies (although that’s also true), but that we’ve tacitly agreed to work unpaid jobs for all these companies. And even calling them “unpaid” is slightly unfair, since we do get something back from these services, even if they often take more than they give. Rather than just being exploited or duped, we’ve been hyperemployed. We do tiny bits of work for Google, for Tumblr, for Twitter, all day and every day.
- Bogost’s essay is reminiscent of Dallas Smythe’s notion of the audience commodity; near the end of his article Bogost warns that leisure time may disappear leaving only work time, while Smythe declared thirty years ago that all non-sleeping time should be considered time spent laboring.
- Karen Gregory at the Digital Labor Working Group blog responded to Bogost’s article in a post about digital labor, feminized labor, and use of the term “hyperemployment”:
Bogost writes, “hyperemployment offers a subtly different way to characterize all the tiny effort we contribute to Facebook and Instagram and the like. It’s not just that we’ve been duped into contributing free value to technology companies (although that’s also true), but that we’ve tacitly agreed to work unpaid jobs for all these companies.” This tacit agreement, however, extends beyond social media and e-mail and is really a form of housework and maintenance for our daily lives. In that regard, I wonder if calling the cozy arrangement between digital technologies, data economies, and invisible labor “employment” runs the danger of side-stepping the deeper (gendered and racialized) antagonisms inherent in the distinction between what is considered labor and what is considered “care.”
- At the Cyborgology blog Robin James continued the dialogue by further relating hyperemployment to femininity:
For more than thirty years, Marxist feminists have been arguing that women’s unpaid labor–housework, reproduction, etc.–is a prerequisite for capitalist wage labor, surplus value extraction, and profit-making. Capital can extract surplus value from waged labor only because the wage laborer is supported by (extracts surplus value from) unwaged labor, mainly in the form of the wife. Gregory’s argument is that what Bogost is pointing to isn’t a new phenomenon so much as a reconfiguration of an ongoing practice: we are all our own wives and moms, so to speak. Indeed, as Bogost’s example suggests, our smartphones wake us up, not our moms, just as emails accomplish a lot of the relational work (scheduling, reminding, checking in, etc.) conventionally performed by women.
- Finally, Katy Waldman summed-up the conversation so far and pondered whether smartphones will kill femininty:
So does technology relieve the burden on women to perform certain traditionally feminine tasks? Sure! If your husband scans the news on his iPad, you no longer need to collect the morning paper. If your kids have SpongeBob SquarePants for company, you are free to leave them bathed in television glare while you check Twitter/wallow in 21st-century guilt. On the other hand, assigning a task to a computer doesn’t necessarily make it go away. Wageless work may now be more evenly distributed among men and women, but someone still has to send the reminder emails and program the vacuum bot. We haven’t escaped the reality of unpaid labor; we’ve simply spread it around.
- I’ve long been fascinated by the gaming culture in South Korea, and Tom Massey has written a great feature piece for Eurogamer titled Seoul Caliber: Inside Korea’s Gaming Culture. From this westerner’s perspective, having never visited Korea, the article reads almost more like cyberpunk fiction than games journalism:
Not quite as ubiquitous, but still extremely common, are PC Bangs: LAN gaming hangouts where 1000 Won nets you an hour of multiplayer catharsis. In Gangnam’s Maxzone, overhead fans rotate at Apocalypse Now speed, slicing cigarette smoke as it snakes through the blades. Korea’s own NCSoft, whose European base is but a stone’s throw from the Eurogamer offices, is currently going strong with its latest MMO, Blade & Soul.
“It’s relaxing,” says Min-Su, sipping a Milkis purchased from the wall-mounted vending machine. “And dangerous,” he adds. “It’s easy to lose track of time playing these games, especially when you have so much invested in them. I’m always thinking about achieving the next level or taking on a quick quest to try to obtain a weapon, and the next thing I know I’ve been here for half the day.”
- As a cyberpunk/hyperreality aside, the city of Hong Kong has put up a blue-sky backdrop for when the real sky is too smoggy for tourist photos.
- In yet another cyberpunk dystopian tangent, I recently came across Chris Rogers’ site Fragments of a Hologram Rose: Re-seeing Blade Runner, with an assortment of content and analysis relating to the film.
- And one final cyberpunk diversion: this video is the first part of a lecture by University of Michigan professor Eric Rabkin covering cyberpunk, postmodernism, and beyond:
- Writing for The New Economy, Aaran Franda examines how the virtual economies seen in games like EVE Online provide valuable perspectives on real world economic activity:
Creation and simulation in virtual worlds appear to offer the best domain to test the new ideas required to tackle the very real problems of depravation, inequality, unemployment, and poverty that exist in national economies. On that note the need to see our socioeconomic institutions for the games that they really are seems even more poignant.
In the words of Vili Lehdonvirta, a leading scholar in virtual goods and currencies, the suffering we see today is “not some consequence of natural or physical law” it instead “is a result of the way we play these games.”
- Jon Evans at Tech Crunch looks at jobs, robots, capitalism, inequality, and you:
The global economy seems to be bifurcating into a rich/tech track and a poor/non-tech track, not least because new technology will increasingly destroy/replace old non-tech jobs. (Yes, global. Foxconn is already replacing Chinese employees with one million robots.) So far so fairly non-controversial.
The big thorny question is this: is technology destroying jobs faster than it creates them?
We live in an era of rapid exponential growth in technological capabilities. (Which may finally be slowing down, true, but that’s an issue for decades hence.) If you’re talking about the economic effects of technology in the 1980s, much less the 1930s or the nineteenth century, as if it has any relevance whatsoever to today’s situation, then you do not understand exponential growth. The present changes so much faster that the past is no guide at all; the difference is qualitative, not just quantitative. It’s like comparing a leisurely walk to relativistic speeds.
- This recent episode of Radiolab focused on talking to machines:
We begin with a love story–from a man who unwittingly fell in love with a chatbot on an online dating site. Then, we encounter a robot therapist whose inventor became so unnerved by its success that he pulled the plug. And we talk to the man who coded Cleverbot, a software program that learns from every new line of conversation it receives…and that’s chatting with more than 3 million humans each month. Then, five intrepid kids help us test a hypothesis about a toy designed to push our buttons, and play on our human empathy. And we meet a robot built to be so sentient that its creators hope it will one day have a consciousness, and a life, all its own.
- This video shows a demo of using Google Glass for interactive augmented reality:
- A recent Guardian article by Juliette Garside warns that our digital infrastructure is exceeding the limits of human control:
“These outages are absolutely going to continue,” said Neil MacDonald, a fellow at technology research firm Gartner. “There has been an explosion in data across all types of enterprises. The complexity of the systems created to support big data is beyond the understanding of a single person and they also fail in ways that are beyond the comprehension of a single person.”
From high volume securities trading to the explosion in social media and the online consumption of entertainment, the amount of data being carried globally over the private networks, such as stock exchanges, and the public internet is placing unprecedented strain on websites and on the networks that connect them.
- In an “anti-videogame manifesto,” Keith Burgun argues for intrinsic rewards and against grinding in videogames:
What I want is systems that have intrinsic rewards; that are disciplines similar to drawing or playing a musical instrument. I want systems which are their own reward.
What videogames almost always give me instead are labor that I must perform for an extrinsic reward. I want to convince you that not only is this not what I want, this isn’t really what anyone wants.
- This video from PBS Digital Studios’ Off Book looks at the rise of competetive gaming & e-sports:
- Will Luton at GamesIndustry International writes about the celebrification of game developers:
This ‘celebrification’ is enlivening making games and giving players role models, drawing more people in to development, especially indie and auteured games. This shift is proving more prosperous than any Skillset-accredited course or government pot could ever hope for. We are making men sitting in pants at their laptops for 12 hours a day as glamorous as it could be.
Creating luminaries will lead to all the benefits that more people in games can bring: a bigger and brighter community, plus new and fresh talent making exciting games. However, celebritydom demands storms, turmoil and gossip.
- The ongoing survey of Hollywood’s Summer of Doom continues with Isaac Chotiner’s New Republic article, Hollywood is in trouble and we’re all going to pay:
Spielberg’s theory is essentially that a studio will eventually go under after it releases five or six bombs in a row. The reason: budgets have become so gigantic. And, indeed, this summer has been full of movies with giant budgets and modest grosses, all of which has elicited hand-wringing about financial losses, the lack of a quality product (another post-apocalyptic thriller? more superheroes?), and a possible connection between the two. There has been some hope that Hollywood’s troubles will lead to a rethinking of how movies get made, and which movies get greenlit by studio executives. But a close look at this summer’s grosses suggest a more worrisome possibility: that the studios will become more conservative and even less creative.
- Finally, video of Slavoj Žižek and Paul A. Taylor discussing the difficulty of conveying philosophical ideas in today’s media: