The Toronto School: Then, Now, Next conference

Five years ago I wrote a paper about an ongoing revival of interest in Marshall McLuhan and a recovery of his media theory following decades of mainstream academic misunderstanding and  dismissal of his work. The paper was well-received and eventually published in the Media Ecology Association journal. In the time since I went on to … Continue reading The Toronto School: Then, Now, Next conference

Secondary Orality and Electric Rhetoric: the ground of sound

In Orality and Literacy, Walter Ong introduces the term secondary orality to characterize the recapitulation of oral communication characteristics in electronic media; thus, the introduction of secondary orality necessitates a definition of primary orality in order to function as a meaningful concept. Ong distinguishes between two categories of cultures: oral cultures existing prior to or … Continue reading Secondary Orality and Electric Rhetoric: the ground of sound