Memes, Enthymemes, and the Reproduction of Ideology

In his 1976 book The Selfish Gene, biologist Richard Dawkins introduced the word “meme” to refer to a hypothetical unit of cultural transmission. The discussion of the meme concept was contained in a single chapter of a book that was otherwise dedicated to genetic transmission, but the idea spread. Over decades, other authors further developed … Continue reading Memes, Enthymemes, and the Reproduction of Ideology