- “General Semantics and media theory“: video of a 20-minute presentation by Thom Gencarelli from this year’s IGS symposium.
“Those levels of interactivity, for me, recapitulated the levels of participation that we as a society have had since the invention of media,” Rushkoff said, referring to similar shifts that occurred when humans first transitioned from written language to the age of movable type.
Our conversation started with Rushkoff’s concept of “present-shock” and moved into a larger discussion of the relationship between market thinking, quantification, and what is ultimately measurable and knowable.
- So apparently there’s a YouTube channel called PBS Idea Channel. This video poses the question, “are cell phones replacing reality?” and briefly engages Baudrillard’s thoughts on hyperreality.
- This page on LearnStuff.com covers the life and work of Baudrillard and contains links to resources and further reading.
- WIRED’s Dead Media Beat considers Lev Manovich’s statement in a recent article that “there is no digital media, there is only software.”
- “Drop the mic“: an article about how the microphone changed Catholic mass.
In 1974, Marshall McLuhan argued that the microphone was the proximate cause both of the elimination of Latin from the Mass and of the turning around of the priest to face the congregation. Before microphones, a priest quietly said Mass in Latin, with his back to the congregation. From any distance, his voice was indistinct, although an instructed Catholic could follow what he was saying from a missal containing the Latin text of the Mass or a translation of it.
- “The humanism of Media Ecology“: this address was delivered by Neil Postman at the 2000 MEA convention, but I just came across it and wanted to share it here.
I think there is considerable merit in McLuhan’s point of view about avoiding questions of good and bad when thinking about media. But that view has never been mine. To be quite honest about it, I don’t see any point in studying media unless one does so within a moral or ethical context. I am not alone in believing this. Some of the most important media scholars—Lewis Mumford and Jacques Ellul, for example—could scarcely write a word about technology without conveying a sense of either its humanistic or anti-humanistic consequences.
- When researchers started using the term “digital divide” in the 1990s they were referring to an inequality of access to the Internet and other ICTs. Over time the issue shifted from unequal access to emphasizing disparities of technological competency across socioeconomic sectors. The new manifestation of the digital divide, according to a New York Times article, is reflected in whether time on the Internet is spent being productive, or wasting time:
As access to devices has spread, children in poorer families are spending considerably more time than children from more well-off families using their television and gadgets to watch shows and videos, play games and connect on social networking sites, studies show.
The new divide is such a cause of concern for the Federal Communications Commission that it is considering a proposal to spend $200 million to create a digital literacy corps. This group of hundreds, even thousands, of trainers would fan out to schools and libraries to teach productive uses of computers for parents, students and job seekers.
A study published in 2010 by the Kaiser Family Foundation found that children and teenagers whose parents do not have a college degree spent 90 minutes more per day exposed to media than children from higher socioeconomic families. In 1999, the difference was just 16 minutes.
- In an op-ed for the LA Times Neal Gabler writes that Obama’s legacy may be disillusionment with partisan politics and a shift toward do-it-yourself democracy:
Disillusionment with partisan politics is certainly nothing new. Obama’s fall from grace, however, may look like a bigger belly flop because his young supporters saw him standing so much higher than typical politicians. Yet by dashing their hopes, Obama may actually have accomplished something so remarkable that it could turn out to be his legacy: He has redirected young people’s energies away from conventional electoral politics and into a different, grass-roots kind of activism. Call it DIY politics.
We got a taste of DIY politics last fall with the Occupy Wall Street sit-ins, which were a reaction to government inaction on financial abuses, and we got another taste when the 99% Spring campaign mobilized tens of thousands against economic inequality. OWS and its tangential offshoots may seem political, but it is important to note that OWS emphatically isn’t politics as usual. It isn’t even a traditional movement.
- In a piece on The Daily Beast Andrew Blum, author of a new net-centric book titled The Tubes: A Journey to the Center of the Internet, details the condescension and furtiveness he encountered while researching Google for his book:
Walking past a large data center building, painted yellow like a penitentiary, I asked what went on inside. Did this building contain the computers that crawl through the Web for the search index? Did it process search queries? Did it store email? “You mean what The Dalles does?” my guide responded. “That’s not something that we probably discuss. But I’m sure that data is available internally.” (I bet.) It was a scripted non-answer, however awkwardly expressed. And it might have been excusable, if the contrast weren’t so stark with the dozens of other pieces of the Internet that I visited. Google was the outlier—not only for being the most secretive but the most disingenuous about that secrecy.
After my tour of Google’s parking lot, I joined a hand-picked group of Googlers for lunch in their cafeteria overlooking the Columbia River. The conversation consisted of a PR handler prompting each of them to say a few words about how much they liked living in The Dalles and working at Google. (It was some consolation that they were treated like children, too.) I considered expressing my frustration at the kabuki going on, but I decided it wasn’t their choice. It was bigger than them. Eventually, emboldened by my peanut-butter cups, I said only that I was disappointed not to have the opportunity to go inside a data center and learn more. My PR handler’s response was immediate: “Senators and governors have been disappointed too!”
- A recent study from Penn State’s Media Effects Research Laboratory investigated how narratives constructed by news media in reporting a story impacted consumers’ empathic response to the material:
When news reports focus on individuals and their stories, rather than simply facts or policy, readers experience greater feelings of compassion, said Penn State Distinguished Professor Mary Beth Oliver, co-director of the Media Effects Research Laboratory and a member of the Department of Film-Video and Media Studies. This compassion also extends to feelings about social groups in general, including groups that are often stigmatized.
“Issues such as health care, poverty and discrimination all should elicit compassion,” Oliver said. “But presenting these issues as personalized stories more effectively evokes emotions that lead to greater caring, willingness to help and interest in obtaining more information.”
The emphasis on “personalized stories” reminds me of Zillmann’s exemplification theory, though the article makes no mention of exemplification.
- In an article for the Observer (apparently a sub-site of the Guardian…I’m really not sure) John Naughton writes about the real cost of the smartphone revolution:
The problem with living through a revolution is that you’ve no idea how things will turn out. So it is with the revolutionary transformation of our communications environment driven by the internet and mobile phone technology. Strangely, our problem is not that we are short of data about what’s going on; on the contrary we are awash with the stuff. This is what led Manuel Castells, the great scholar of cyberspace, to describe our current mental state as one of “informed bewilderment”: we have lots of information, but not much of a clue about what it means.
If, however, you’re concerned about things such as freedom, control and innovation, then the prospect of a world in which most people access the internet via smartphones and other cloud devices is a troubling one. Why? Because smartphones (and tablets) are tightly controlled, “tethered” appliances. You may think that you own your shiny new iPhone or iPad, for example. But in fact an invisible chain stretches from it all the way back to Apple’s corporate HQ in California. Nothing, but nothing, goes on your iDevice that hasn’t been approved by Apple.
So I’ve decided to headline these posts with interesting (to me) media-related content from around the web “In medias res”. Not very original, I know, but “in the middle of things” seems appropriate.
- I came across the semiotics-centric site Semionaut via this post: “Semiotics and non-verbal communication“. It looks to have a practitioner-oriented angle but they have some interesting analysis up.
- In other semiotics news check out this post on Arkham City art direction and semiotics from the site How Not to Suck at Game Design.
Following the semiotics goals I defined earlier, we will explore the complex network of sign language of AAA games, comic books, the Batman universe and related pop-culture, we will explore the narrative themes behind it all and we will examine how Rocksteady implemented said sign language using semiotic principles.
- I’ve come across what appears to be a blog for a graduate course in new media and an assignment centered on exploring new media via Marshall McLuhan.
- Some folks at the site Communication Steroids recently posted a podcast discussing the Attention Economy.
- Recently I’ve been delving into the literature on the political economy of communication, and that means I’ve been reading Dallas Smythe and Herbert Schiller. This blog post by Safiya Noble discusses the continued relevance of Herbert Schiller.
Schiller elaborates on the ways in which, “Corporate speech has become the dominant discourse…While the corporate voice booms across the land, individual expression, at best, trickles through tiny constricted public circuits. This has allowed the effective right to free speech to be transferred from individuals to billion dollar companies which, in effect, monopolize public communication (pg. 45).” Privatization, deregulation and the expansion of market relationships are cited by Schiller as the environment in which the national information infrastructure has been eroded (pg. 46).
- Tomi Ahonen, apparently the person who declared mobile technology the 7th mass medium (who knew?), has declared augmented reality the 8th mass media. The list of media, in order of appearance:
1st mass media PRINT – from 1400s (books, pamphlets, newspapers, magazines, billboards)
2nd mass media RECORDINGS – from 1890s (records, tapes, cartridges, videocassettes, CDs, DVDs)
3rd mass media CINEMA – from 1900s
4th mass media RADIO – from 1920s
5th mass media TELEVISION – from 1940s
6th mass media INTERNET – from 1992
7th mass media MOBILE – from 1998
8th mass media AUGMENTED REALITY – from 2010
- This New York Times article about the acquisition of Instagram by Facebook asks: With the advent and adoption of smartphones, who needs the web?
- Henry Giroux wrote an op-ed for truthout about the war on youth wherein he borrows a phrase from Virilio: “the Suicidal State”.
- The excellent media ecology blog Figure/Ground Communication has posted an interview with media ecologist (and coordinator of the upcoming MEA convention at Manhattan College) Thom Gencarelli. The interview follows Figure/Ground’s recurring format of focusing on the interviewees academic background and thoughts on the tenure system.
- Blog Literary Theory and Anglo-American Culture has a post analyzing Chris Nolan’s film The Prestige through a Baudrillardian lens.
- I came across this blog post of a video intercutting the poster’s commentary with a video by Sut Jhally titled Deconstructing Dreamworlds (btw, Jhally and Mark Crispin Miller appear in Morgan Spurlock’s newest documentary The Greatest Movie Ever Sold. It’s worth a watch, and made me want to go to Sao Paulo).
- Sherry Turkle is quoted in this USA Today article that confirms: geek is officially chic. Which I guess means it is no longer cool.
- Finally, I noticed some mentions of old-school theories of media effects in a couple of recent articles. This piece at Arab Media & Society titled Technology Cannot a Revolution Make mentions the “magic bullet” theory in discussing how Western media researchers have analyzed the Arab Spring movements.
The return to the “magic bullet” theory has led many Arab and Western media scholars to focus on the study of the role of social media in developing popular movements. Little or no attention is paid to folk and traditional communication outlets such as Friday sermons, coffeehouse storytellers (“hakawati”), and mourning gatherings of women (“subhieh”). These face-to-face folk communication vehicles play an important role in developing the Arab public sphere as well as in introducing change.
And this piece about a new sex-advice show on MTV mentions the “hypodermic needle” theory:
When you talk about “young viewers” as helpless victims who are targeted by a message and instantly fall prey to it, you are positing a pre-World-War-II era mass communications theory known as the hypodermic model.
This model saw mass media as a giant hypodermic needle that “injected” messages into our brains. And no brains were more susceptible to the injections than those of children.